Digital Communications Specialist

Position

Louis Vuitton is seeking a dynamic Digital Communications Specialist to join our Communications team based in New York City. As a Digital Communications Specialist, you will have the opportunity to support the communications team by ensuring a strong and impactful presence across all digital platforms, including web, social media, and digital communications. This role will support efforts of our Global Head Quarters by building strong relationships with editors within the fashion industry.

Job responsibilities

Responsibilities include, but are not limited to:

• Support the digital public relations strategy to enhance brand image and increase retail and e-commerce sales.
• Cultivate and maintain relationships with digital media platforms, aiming to boost editorial coverage in national and regional outlets for Louis Vuitton products.
• Collaborate with the Paris public relations team on the creation and execution of global digital communications strategies for the US and Canada.
• Organize and maintain a comprehensive database of digital assets, press texts, and brand communication tools across all categories.
• Partner with the merchandising team to ensure consistent messaging aligned with seasonal purchases.
• Oversee sample requests, trafficking, and distribution for all digital media shoots.
• Provide administrative support to the department, completing assigned tasks accurately and promptly.
• Assist with and manage media outreach, including proactive and reactive media pitching.
• Generate and distribute daily, weekly, and project-based digital media press reports.
• Conduct research on competitive activities and conceptualize digital press initiatives.
• Work collaboratively with advertising, merchandising, and marketing departments to identify key digital press opportunities.
• Develop and implement digital strategies for key global and local initiatives in partnership with Women's, Men's, Corporate, and Celebrity teams.
• Pitch new products/initiatives and determine optimal timing and execution for online press, including identifying key commercial priorities like Holiday Gift Guides.
• Increase digital press coverage across all major outlets, with a particular focus on DMR-ranked online publications.
• Establish and strengthen relationships with national and regional online/digital press.
• Manage DMR rankings, analysis, and reports, including pulling monthly rankings and providing Louis Vuitton and competitor analysis and research for internal and external reports/presentations (e.g., Share of Voice, Editorial Briefings, hand-counts chart).
• Handle budget management, including tracking the PR budget, creating purchase orders and good receipts, submitting rebills and reclasses, and overseeing PR invoices.

Profile

We are excited to speak with individuals who possess 5+ years of true public relations experience, ideally within a luxury fashion brand, coupled with a strong grasp of digital PR and marketing. Your expertise in the fashion industry and digital media, along with a proven track record of successful media outreach to national and local outlets, will be essential. As a Digital Communications Specialist, you will demonstrate excellent communication and interpersonal skills, ensuring effective interaction across all organizational levels. Strong planning, organizational skills, attention to detail, and the ability to handle confidential information with care. Proficiency in Microsoft Office programs, including Excel, Access, PowerPoint, and Word, along with Fashion GPS, is also required.

The appointed candidate will be offered a salary within the range of USD $80,000-$90,000, a comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks and two retirement plans both with employer contributions.

• Please note that restrictions may apply to part-time employees

The position requires 4 days per week on site in the Louis Vuitton Corporate Office, located in the heart of Midtown, Manhattan.

Additional information

Louis Vuitton is a company that respects the uniqueness of each employee and offers everyone the means to find their place and prosper. We promote initiatives aimed at supporting professional equality for everyone. We strive to go above and beyond purely symbolic measures by building a culture passionate about meaningful strategies aimed at crafting an inclusive workforce.

In addition to a generous benefits package, unparalleled career development opportunities, both locally & globally, as an employee at Louis Vuitton, you can expect to be provided with industry leading training which will offer you an in-depth insight into the luxury and retail environment.