Brand Manager, Krug, Ruinart

Position

Mission Statement

• Develop strategic marketing direction based on consumer insights both in marketing, connection for consumers, and PR/communication plans for each respective brands. (both qualitative and quantitative)
• Develop and maximize brand BTL strategy and activate the business volume goals in alignment with the growth plans inclusive PMT (5 years plan)
• Develop and maximize brand ATL strategy managing media (incl. digital) / PR / events / influencers and networking in alignment with brands ambitions and brand key messages.
• Create strong synergy between ATL and BTL to maximize the impact.
• Be the face of the brand(s) vis-à-vis Maison(s)/HQ office/regional office. Manage its coordination between department/functions and key stakeholders such as sales to promote better ways of working and bring value to MHD’s business, brand portfolio and people.

Job responsibilities

Brand Building

Take the lead role in the delivery of the following outputs with alignment with key stakeholders such as Maison/ Sales/ Other departments.

• Annual Brand Plan development and implementation
• Mid-Term Plan development and implementation
• Promotional plans and details (Calendars, Connection Plan, Budget, KPIs)
• Business / Campaign / Activations analysis and reporting
• Trade activation implementation maximizing return on investment
• Merchandisings / Tools plan and development
• Collaborate with Media team to elaborate the annual media plan, optimizing the partners / agency of media
• Analyze / track the market / consumer trend to work together with Market intelligence teamA&P management

Media/ PR communication Building

Collaborate with the PR team for the delivery of the following outputs with effective communication with Maison / Media / Journalists / Agencies

• Media plans and details (Calendars, Budget, KPIs)
• Media / PR analysis and reporting both in Online / Offline
• Identify the relevant influencers / KOLs for each respective brands to develop the amplification plan based on the event / product launch

Commercial Building

Collaborate with Commercial Excellence team to implement the BBI (Brand Building Investment) plan in Trade

• Share the marketing and BBI plan in details
• Align with the commercial plan for each respective brands (Volume, Distributions, Rate of sales)
• Analyze the activation result to measure the performance vs KPIs

Leverage Trade / Consumer feedback to reflect to the next action points

Additional information

Qualifications

• Education: 4 years Bachelor degree is a MUST. Masters is a plus
• Over 7- 8 years professional experience in the marketing / business development field (Depends on the carrer)
• 5-7 years of brand management experience in consumer goods / luxury brands industry with budget management responsibility
• Proven experience of luxury marketing with good sense of understanding luxury brands
• Experience in international environment would be an advantage
• Experience in Consumer Communication and/or Public Relations management (press, key opinion leaders)
• Experience in event planning/ execution - specialize in handling PR/Event agencies
• Experience in relation with digital communication
• Maintenance of good relations with representatives of the media
• Interest in and understanding of wines & spirits industry is a plus

 

Skills

• Strong communication skills in an international/diverse environment (both in Japanese and English)
• Strong business/commercial acumen, with a good understanding of managing a brand business
• Understanding of brand building within a luxury context
• Good organizational and planning skills
• Presentation and negotiation skills
• Strong numerical/analytical skills
• Be creative / lead innovation
• Strong people management/coaching skills
• Good networking, influencing, and communication skills
• Drive for results
• Deal with ambiguity
• Problem solving / be able to generate solution pro-actively
• Take responsibility