Customer Activation Manager - National Accounts Off-Premise & E-retail

Position

When you join Moët Hennessy, you embark on a career journey with the leaders of luxury wines, champagnes, and spirits within the LVMH Group. You’ll drive your own career within a passionate and diverse workforce that spans four generations and combines a wealth of roles and capabilities. The spirit of conquest and enduring savoir-faire of our bold founders, past and present, will unleash your creativity and inspire you to shape the next chapter in our timeless story.

Enter a world of possibilities, and unlock career potential across across our 27 Maisons, and the global reach of LVMH.

Overview of this Position

Reporting to the Head of Customer Marketing, the Customer Activation Manager – Off-Premise & E-Retail will lead the development and execution of activation strategies across both the Australian and New Zealand off-premise landscapes, including national banners and e-retail partners.

This role is central in bringing brand campaigns to life at the customer level — acting as a key connector between Sales, Marketing, and our retail partners. You will oversee the full activation calendar, collaborate on joint business planning, and ensure delivery of best-in-class brand execution across both markets.

Job responsibilities

• Lead the development and execution of activation plans for national off-premise and pureplay e-retailers across Australia and New Zealand.
• Partner with Sales teams on Joint Business Planning to ensure customer alignment and tailored solutions.
• Drive in-store, digital, and promotional activations across platforms like Coles360, Mixin, and leading NZ trade customers.
• Own end-to-end execution including brief writing, creative asset coordination, and cross-functional collaboration.
• Manage VAP planning and execution across all relevant trade partners.
• Support in trade events, tastings, and immersions where required.
• Build strong working relationships with internal stakeholders (Sales, Brand, Operations) and key external stakeholders (buyers, category managers, customer marketing teams).
• Represent MH brands with excellence in all trade-facing materials and activations.
• Ensure alignment between customer and brand priorities at both head office and store levels.
• Own and manage allocated A&P and FTT budgets, ensuring effective spend and ROI tracking.
• Measure activation performance using defined KPIs and provide regular updates to internal and external stakeholders.
• Review results to identify learnings, successes, and future recommendations.
• Manage third-party agencies and ensure activations meet both customer guidelines and global brand standards.
• Input into brand planning and maison reviews where customer-facing activity or channel investment is required.
• Act as a champion of customer insight and contribute to shaping more targeted, effective activation plans

Profile

To be successful in this role, you will require the following skills and experience:

• Possession of a university degree in Business/Marketing or equivalent field.
• Proficiency in both written and spoken English.
• Minimum 4 years’ experience in sales and/or marketing, ideally within liquor, FMCG or retail.
• Proven success in off-premise and/or e-retail activation execution.
• Strong understanding of the liquor landscape in both Australia and New Zealand.
• Experience in project and stakeholder management.
• Strategic thinking paired with executional excellence.
• Adaptable and solutions-focused — thrives in a fast-paced, collaborative environment.
• Strong communicator and confident presenter, both internally and with customers.
• Able to build trusted relationships across departments and external partners.
• Commercially savvy and able to think through customer, brand and budget lenses.

Additional information

THE BENEFITS

We constantly strive to create the best employee experience, shaping the organisation and our culture with people in mind. As a result, our benefits program is continuously reviewed and evolves to ensure that what we offer is relevant to the needs of our team and the business. Currently, our program includes benefits such as: 

• Hybrid working
• Wellbeing – flex leave days, annual flu shots, summer Friday’shours
• 14 weeks paid parental leave 
• Product allowance
• Public transport allowance for travel to and from the office
• Volunteer days 
• Study leave
• Career development and mobility

Moët Hennessy is proud to be an equal opportunity employer, we celebrate and welcome diversity and are committed to creating an inclusive environment. If this sounds like an organisation and opportunity that you would like to explore, please send through your resume today.

Please note, candidates must have working rights in Australia to be considered and only successful candidates will be contacted.