Customer Marketing Manager - Hong Kong

Position

The Opportunity…

At Moët Hennessy, We Don't Just Create Exceptional Experiences – We Live Them.

For generations, our 27 Maisons, including Dom Pérignon, Veuve Clicquot, and Hennessy, have defined luxury. Now, it's your turn. Imagine a career fuelled by passion and creativity, where you redefine what's possible. We seek individuals who thrive in collaborative environments, sharing our love for craftsmanship, elegance, and integrity. We celebrate diversity and the pursuit of excellence.

Reporting to Head of Customer Marketing, the Customer Marketing Manager is responsible for developing and executing customer marketing strategies that drive commercial value and brand desirability across assigned channels or portfolio areas. You will be a pivotal force in shaping our brand's success, reporting directly to the Head of Customer Marketing. This dynamic role empowers you to develop and execute innovative customer marketing strategies that not only drive significant commercial value but also elevate brand desirability across your assigned channels or portfolio. You will serve as the essential bridge between Brand Marketing and Sales, expertly translating overarching brand strategies into compelling, impactful customer and consumer experiences.

Job responsibilities

How you will contribute…

CORE FUNCTIONS

The Customer Marketing function delivers value through three core pillars:

• PLAN: Develop BTL strategies, activation calendars, and investment allocations aligned with brand objectives.
• IMPLEMENT: Execute BTL programs with excellence, ensuring brand visibility and consumer conversion.
• MEASURE: Track activation effectiveness through KPIs and ROI analysis.
• SCALE: Codify learnings into playbooks and contribute to regional knowledge sharing.

 

MAIN RESPONSIBILITIES

Strategy & Planning

• Develop and execute BTL activations across ALL channels (On-Trade and Off-Trade)
• Create channel-specific sales plans and activation tools for each brand
• Lead trade activation development responding to both marketing initiatives and sales requests
• Manage POSM development, allocation, and tracking across all channels
• Support Hit List management and outlet-level activation execution
• Develop portfolio guidelines and assortment recommendations by channel
• Own customer activation strategy within agreed brand frameworks
• Accountable for channel ROI and commercial impact, beyond execution quality

Execution Excellence

• Create, implement, and execute all activations with excellence, ensuring brand compliance
• Manage POSM and creative assets essential for activation campaigns
• Owns relationships with execution agencies, ensuring highest delivery standards
• Lead post-activation analysis tracking KPIs, ROI, and key learnings
• Uphold luxury-in-trade standards, ensuring all executions protect brand positioning
• Drive activations across HORECA, Bars, Nightclubs, Hotels, Casinos, MOT channels
• Develop venue partnerships, menu placement programs, and perfectly serve initiatives
• Create premium brand experiences and staff training programs
• Manage on-premise visibility including back bar, menu boards, branded assets

Cross-Functional Collaboration

• Foster relationships with Sales teams to translate brand strategies into activation solutions
• Collaborating with Brand Marketing to ensure commercial relevance of brand platforms
• Lead cross-functional engagement through S&M meetings and S&OP meetings
• Contribute to regional best practice sharing via APAC CM Community

Financial Management

• Manage BTL A&P budget including trade activation, POSM, and merchandising
• Implement A&P and FTT tracking methods to ensure budget adherence
• Analyze activation spend and challenge expenditure to optimize ROI
• Conduct comprehensive reviews and provide recommendations for future strategies

Profile

We are looking for unique and amazing talent. Join us if you have…

Essential Qualifications

• 5-7 years of relevant professional experience in trade/customer marketing, retail marketing, or category management within consumer industries.
• Track record of successfully executing activations within assigned channel environment
• Strong commercial sense and ability to seize commercial opportunities
• Proficiency in planning, implementing, presenting, and negotiating
• Fluency in English; proficiency in local language(s) where applicable

Preferred Qualifications

• Passion or industry experience in wines & spirits, luxury brands, premium FMCG preferred
• Experience in brand marketing, product marketing, or key account management valued
• WSET certification or wine & spirits qualifications.
• Ability to leverage data analytics tools (Power BI, Aspire, ROI modeling)

Additional information

When you join Moët Hennessy…

• You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group.
• You enter a world of possibility where career development opportunities across our 5 global regions and within the entire LVMH Group are unmatched.
• You join a passionate workforce within our internationally diverse and inclusive teams, exploring the rich heritage of our Maisons and shaping the next chapter of our story
• You discover our essential relationship with our terroirs and the soils that define our products. Through our Living Soils Living Together program, we are committed to regenerating soils, reducing climate impact, and empowering communities for a sustainable future.
• You will share in our passion for hosting, the art of living, and creating products that celebrate life’s most memorable milestones, always experienced through responsible tasting.

Ready for a world of possibilities? Discover Moët Hennessy today!