Brand Manager Hennessy Korea & Mongolia

Position

The Opportunity…

When you join Moët Hennessy (MH), you embark on a career journey with the leaders of luxury wines, champagnes, and spirits within the LVMH Group. You’ll drive your own career within a passionate and diverse workforce that spans four generations and combines a wealth of roles and capabilities. The spirit of conquest and enduring savoir-faire of our bold founders, past and present, will unleash your creativity and inspire you to shape the next chapter in our timeless story. As part of our engaged community around the world, and through the commitments of our global program, Living Soils Living Together, you will help us build a sustainable legacy for our planet and for generations to come. Enter a world of possibilities, and unlock career potential across our Maisons, and the global reach of LVMH.

Together with our dynamic teams, you’ll bring to life the unique values that define our collective journey: sharing, elegance, epicureanism, integrity, and a spirit of conquest. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, Moët Hennessy is where you’ll flourish.

Job responsibilities

Brand Planning

· Translate global brand strategy, positioning, and Maisons guidelines to local brand strategy. Propose product pipeline and long-term brand building programs in communication and alignment with Maisons strategy for both Korea and Mongolia markets.

· Own master assets, define messaging, choose most relevant assets, and develop creative local guidelines and playbooks to inspire and brief local Customer Marketing Team and agencies.

· Develop annual marketing plans (Brand Plans) with clear objectives and sound strategies for specific brands and trade channels.

· Analyse market trends and activation results to propose actionable plans for driving growth.

· Interpret sales forecasts in collaboration with the local Sales Team and contribute to driving value and growth across North Asia Cluster.

· Monitor and report various aspects of brand performance through field visits, consumer intelligence research, and qualitative trade feedback.

Marketing Activation Execution

· Oversee the implementation of ATL marketing activations, events, and product launches, developing comprehensive marketing materials and tools.

· Collaborate closely with local Customer Marketing team with co-responsibility in defining key channels and local objectives for each Maison.

· Manage external agencies for program implementation and act as a Brand Guardian at consumer events and PR activations.

· Leverage digital platforms and build relationships with key press and KOLs to amplify brand activations and secure positive media coverage.

Advertising and Promotion

· Overall A&P budget ownership (ATL and partially BTL) with a budget responsibility range of 0.6-1.1M EUR. Tracking, setting overarching priorities, and brand "Big Bets."

· Manage and track the A&P budget, prioritizing spending against brand priorities and growth opportunities, and monitor financial budget engagement with a yearly and quarterly horizon.

· Leading relationships with local agencies, activation, and PR partners and conversations with the Maisons.

· Oversee project management to ensure successful and timely completion of advertising and promotion initiatives.

Management & Collaborative Mindset

· Potentially manage 1 Assistant Brand Manager or have no direct reports, providing guidance and support as needed and growing future MH talents.

· Collaborate across departments and leverage team expertise while effectively navigating the Market/Maison/North Asia Cluster matrix and embodying company values.

· Think beyond the local market, apply a North Asia Mindset and seek proactively synergies with the other teams and markets within the cluster.

Profile

Experience: 3-5 years of marketing experience in related fields, preferably in luxury consumer goods & FMCG industry.

Proven track record of successfully executing marketing campaigns and launching new products.

 

Brand Management Expertise: Strong commercial acumen and understanding of consumer business objectives, competitive landscape, consumer behaviour, and the latest marketing tools and technologies.

 

Communication & Interpersonal Skills: Excellent communication, interpersonal, and presentation skills to manage stakeholders across global, regional, and local markets.

 

Analytical & Creative Thinking: Creative, out-of-the box and analytical thinking, strong digital proficiency, project management skills, and effective problem-solving abilities. Capacity of thinking bold and acting with panache while ensuring spot-on excellence in execution and pragmatic, fact-based evaluation of business opportunities.

 

Language: Fluent in local language and English is essential; proficiency in other languages will be highly preferable.

 

Personal Attributes: Detail-oriented and appreciative of luxury, highly motivated, energetic, enthusiastic, and team- oriented. Organized and structured, capable of dealing with several tasks and deadlines simultaneously and adapting to ever-changing environments. High level of professional ethos and responsibility for highly visible and complex projects.

 

Interests: Strong affinity to retail, entertainment and performances universes, dynamic personality feeling comfortable and thrilled in the high energy and music landscape, being able to communicate and contribute to discussions with key partners in these areas. Capacity of understanding distribution driven business (in Mongolia).

 

Financial Acumen: Experience in managing budgets and monitoring financial indicators. Capacity of setting clear KPI and monitoring the ROI