Sr. Brand Manager, Partnerships Moët & Chandon

Position

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop 

 

Office/ Location: This role is hybrid and will be based in the NYHQ office location 3x per week.

 

The Senior Brand Manager – Partnerships Moët & Chandon is a key contributor to the development and implementation of an innovative, consumer-centric brand marketing strategy and leads execution of programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA Strategy. This role works collaboratively with key stakeholders to develop programming that delivers against the long-term vision for the brand, building elevated brand desirability and value growth

Job responsibilities

Marketing Strategy

• Collaborate with the Brand Head and the brand’s key stakeholders to define Moët & Chandon’s brand strategy and marketing objectives that support the delivery of our MHUSA Strategy, in alignment with the Maison’s broader brand strategy.
• Contribute to Moët & Chandon’s annual U.S. marketing priorities and lead brand strategy and relationships for key Brand Partnerships (e.g., Golden Globes, US Open, Formula 1, etc.)
• Lead strategic development and articulation of Moët & Chandon’s Partnerships, providing clear strategic direction to the entire organization from Maison, COE, PR/Com, Digital, Commercial, Trade Marketing, Channel Programming, and other key stakeholders, ensuring all brand activities are designed to achieve a single unified vision.
• Oversee the execution of Moët & Chandon’s Partnerships to ensure the delivery of volume, profit targets and KPIs is appropriately supported.
• Collaborate with Senior Brand Manager – Core Business in management of the brand’s A&P deployment strategy, supported by Strategy & Business Planning, to ensure that the A&P budget is consistently prioritized against brand objectives.
• Lead Brand Partnerships strategy in the annual brand planning process, in collaboration with Strategy & Business Planning, Digital, PR/Communications, the Commercial organization, and COE team.
• Collaborate with COE team to maintain ongoing awareness of brand health and consumer insights, continually communicate to all key stakeholders, and ensure adjustments are made to brand planning as necessary.

 

Profile

Partnerships Management

• Support Head of Brand in the negotiation or renewal of key Brand Partnerships.
• For all Brand Partnerships, lead cross functional team to build and deliver full 360 activations plan, ensuring delivery of defined KPIs and in line with brand strategy.
  • Inclusive but limited to PR/COM/Digital experiences and amplification, Trade execution, Media, E-com, Brand Experiences etc.
  • For all Moet & Chandon’s Partnerships, collaborate with Trade Marketing and Maison teams to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
  • Partner with Finance, Strategy & Business Planning, and COE to define, communicate, and oversee the management of Moet & Chandon Partnerships KPIs.

  Relationship Management

  • Develop and maintain strong, collaborative working relationships, internally and externally, across the Moët & Chandon brand and the Champagne & Sparkling team.
  • Manage relationships with Strategy & Business Planning, Digital, PR/Comms, the Commercial team, COE team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives.
  • Collaborate with Champagne & Sparkling Senior Brand Managers to ensure Champagne & Sparkling brand strategies are complementary, and to maximize efficiencies across key deliverables.
  • Build and maintain strong relationships with the Moët & Chandon Maison to ensure ongoing alignment and prioritization of U.S. specific objectives.
  • Build and maintain collaborative relationships with the Brand Partnerships stakeholders to ensure Moet & Chandon is maximizing ROI and building long lasting relationships.
  • Build and maintain successful relationships with agency business partners, distributors, trade, and other third-party stakeholders to continually ensure their commitment to delivering Moët & Chandon brand objectives.

  Leadership

  • Provide marketing thought leadership and brand-specific insights to the Champagne & Sparkling team.
  • Provide leadership, tactical direction, and development support to Moët & Chandon Associate Brand Manager and Brand Manager, inspiring peak performance and driving results to optimize impact on the brand’s objectives.
  • Contribute to the growth of creativity and innovation across the Champagne & Sparkling team and within Moët & Chandon Maison.
  Support the development and evolution of collaborative ways of working across all Moët & Chandon stakeholders.

 

Additional information

Education

Bachelor’s degree required; MBA or Marketing degree preferred

Professional Experience

7+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.

Practical/Technical Knowledge

• Understanding of brand strategy development in a commercial context.
• Solid background in leading full 360 programing for Global brands.
• Strong understanding and experience of Brand Partnerships, from strategy to execution.
• Possess an elevated taste level and an understanding of luxury brand positioning and execution
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
• Solid knowledge of/pulse on cultural trends, particularly influencing luxury sectors (i.e. fashion, jewelry, beauty)
• Demonstrated success influencing cross-functional stakeholders, including senior leaders
• Strong presentation skills: gifted storyteller via PowerPoint and comfortable presenting in front of large groups
• Strong analytical skills to support data-driven decision making

 

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. 

 

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law

 

#LI-HYBRID