Manager, Brand Activation & Experiences - Hennessy

Position

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Manager, Brand Activation & Experiences on Hennessy works in tandem with the Brand Activation & Experiences Director to create and manage all of Hennessy’s activation experiences. The role is focused on bringing the brand positioning, identity, and cocktail approach to life through elevated and game changing moments and experiences including but not limited to major tentpole activations, trade advocacy and community programming.

A key focus is curating “social first” moments that continue to drive cultural relevance for Hennessy and support the brand in its efforts to recruit the next generation of drinkers.

 

Office/Location: Hybrid 3x a week based out of NYC Office.

Travel expectations based on business needs.

Job responsibilities

Event/Experiential Marketing

• Support Activation Director in driving breakthrough, innovative and memorable activation across all National experiential initiatives for the brand
• Lead Regional event execution to ensure alignment across brand priorities
• Support Activation Director on experiential strategy planning and creation of playbooks
• Vet ad hoc event opportunities and sponsorships for consideration
• Stay informed on latest consumer and marketplace trends driving innovation and breakthrough activations
• Create “social first” moments extract maximum PR and social media coverage in partnership with P/O/E team
• Bring evolved cocktail strategy to life showcasing lighter, brighter and fresher approach

Agency and Internal Management

• Create 48-hour reports post activation highlighting key wins and topline performance
• Develop Activation recap inputs post activation including performance and key learnings
• Responsible for project status documents, KPI reporting, activation assets, and shared drives for Activation Director  
• Manages agency process workback timelines, deliverables, and key milestones
• Project updates to internal working teams
• Support Director with Brand Ambassador and Team Hennessy deliverables and reporting.

Stakeholder Relationships:

• Partner with Brand Team, Maison, Region teams, and Procurement to gain input and support for opportunities & priorities required to achieve plans
• Lead the annual planning process regarding all Event and Experiential plans in partnership with Brand Manager, Trade Marketing and Brand Director, Business Planning
• Share best practices across local and Global teams to maximize efficiency and effectiveness

Profile

Education:

Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.

Professional Experience & Skills:

• 5-7 years of experience in an agency, brand, or entertainment role supporting activations and IRL moments
• Highly effective written and spoken communicator; comfortable presenting in large groups
• Expert in Microsoft Suite; is a gifted storyteller via PowerPoint and can organize details via Excel
• Detail oriented with strong skills in project and timeline management; can manage large, complex tasks proactively and autonomously
• Exceptional knowledge and pulse on cultural trends
• Excellent understanding of PR and Social landscape
• “Can do” attitude – willing to jump into big, culture-defining projects - and equally determined to manage project budgets flawlessly
• Agency experience (with experiential, music, creative or PR) a big plus; experience being a key contact within an IAT
• Maintain a flexible and adaptable mindset by continually evaluating, revising, and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned.

Personal & Interpersonal Skills

• Highly proactive and not satisfied with statis quo; “Made for More.”
• Enthusiastic and flexible for domestic and international travel
• Avid user and consumer of social media
• Expert multi-tasker and able to shift gears quickly
• Creative while action and results-oriented
• Passionate about fostering a healthy and positive team culture
• Keen to evolve ambiguity into clarity and action; problem solver

Additional information

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. 

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

 

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