Senior Brand Manager, Dom Perignon

Position

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Senior Brand Manager, Dom Perignon is a key contributor to the development and implementation of an innovative, consumer-centric brand marketing strategy and leads execution of programming and activations across all markets and channels, in alignment with Maison brand strategy and the broader MHUSA strategy. This role works collaboratively with key stakeholders to develop programming that delivers against the long-term vision for the brand, building elevated brand desirability and value growth.

Office/Location: Hybrid 3x a week based out of NYC Office

Job responsibilities

Marketing Strategy

• Collaborate with the Brand Head and the brand’s key stakeholders to define Dom Perignon’s US brand strategy and marketing objectives that support the delivery of the MHUSA strategy, in alignment with the Maison’s broader brand vision.
• Contribute to Dom Perignon’s annual U.S. marketing priorities and support “big bet” development for the brand’s key programs and platforms.
• Oversee the execution of Dom Perignon’s marketing programs and activations to ensure the delivery of volume and profit targets is appropriately supported.
• Lead development and articulation of Dom Perignon’s Must Have Programs, providing clear strategic direction to the Commercial, Trade Marketing, Channel Programming, and other key stakeholders, ensuring all brand activities are designed to achieve a single unified vision.
• Lead the planning and management of the brand’s A&P deployment strategy, ensuring that the A&P budget is consistently prioritized against brand objectives.
• Lead the annual brand planning process, in collaboration with Strategy & Business Planning, Digital Marketing & Communications, the Commercial organization, Private Client and COE team.

Brand Management

• Collaborate with Trade Marketing and Maison teams to design and develop elevated, luxury POS materials and brand assets to drive brand strategy and leverage consumer engagement opportunities at the moment of choice.
• Partner with Finance, Strategy & Business Planning, and COE to define, communicate, and oversee the management of Dom Perignon programming KPIs.
• Collaborate with COE team to maintain ongoing awareness of brand health and consumer insights, continually communicate to all key stakeholders, and ensure adjustments are made to brand planning as necessary.

Relationship Management

• Develop and maintain strong, collaborative working relationships, internally and externally, across the Dom Perignon brand and the Champagne & Sparkling team.
• Manage relationships with Strategy & Business Planning, Digital Marketing & Communications, the Commercial team, COE team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives.
• Collaborate with Champagne & Sparkling (Senior) Brand Managers to ensure Champagne & Sparkling brand strategies are complementary, and to maximize efficiencies across key deliverables.
• Build and maintain strong relationships with the Dom Perignon Maison to ensure ongoing alignment and prioritization of U.S. specific objectives.
• Build and maintain successful relationships with agency business partners, distributors, trade, and other third-party stakeholders to continually ensure their commitment to delivering Dom Perignon brand objectives.

Leadership

• Provide marketing thought leadership and brand-specific insights to the Champagne & Sparkling team.
• Provide leadership, tactical direction, and development support to Dom Perignon Associate Brand Manager and VIE, inspiring peak performance and driving results to optimize impact on the brand’s objectives.
• Contribute to the growth of creativity and innovation across the Champagne & Sparkling team and within the Dom Perignon Maison.
• Support the development and evolution of collaborative ways of working across all Dom Perignon stakeholders.

Other

• Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned.

Profile

Education:

Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.

Professional Experience & Skills:

Professional Experience

7+ years of brand marketing experience, preferably in the luxury consumer goods or U.S. wines and spirits industries.

Practical/Technical Knowledge

• Understanding of brand strategy development in a commercial context
• Possess an elevated taste level and an understanding of luxury brand positioning and execution
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
• Solid knowledge of/pulse on cultural trends, particularly influencing luxury sectors (i.e. fashion, jewelry, beauty, art and design)
• Demonstrated success influencing cross-functional stakeholders, including senior leaders
• Strong presentation skills: gifted storyteller via PowerPoint and comfortable presenting in front of large groups
• Strong analytical skills to support data-driven decision making
• Understanding of the U.S. three-tier distribution system, a plus

 

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot. 

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

 

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