Cover - Make Up For Ever

Marketing Director, Make Up For Ever

Published on 10.12.2025

Make Up For Ever

Marketing

Reference: MUFE01378

  • Place of employment :

    Shanghai, Chinese Mainland

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 10 years

  • Work mode :

    Full Time

Position

This role is responsible for uplifting the awareness of the brand in the market and for ensuring that the unique brand DNA is communicated at all times across all touch points.

Main Responsibility:

• Develop and implement marketing strategy and marketing programs for Make Up For Ever China aligned with Brand strategy and business goals.
• Work closely with HQ team to identify brand priorities /new initiatives /opportunities, and supervise superior execution quality
• Optimize Marketing expenses and maximize the efficiency of investment with integrated marketing resources allocation to fulfill the P&L target.
• Drive for the continuous improvement on brand image in every single element and truly implement the global standards on all executions.
• Closely liaison with internal and external customers to ensure the effectiveness operating system.
• Build a strong team to drive for results. Develop, coach and evaluate talents. Be visionary for future organization development.

Profile

Minimum 10 years marketing experience in luxury beauty, consumer goods, etc.

  • Bachelor Degree and above
  • Profile:
     Sophisticated & mature leadership.
     Agile & adapted with changes.
     Good communication skill in English
     Pragmatic, diligent, and aggressive goal pursuer.
     Passionate, Innovative and Intelligent toward Beauty & related fields.

MAKE UP FOR EVER
MAISON

Since its inception in 1984, Make Up For Ever has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits.Education and transmission are at the core of the brand’s mission. Make Up For Ever is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the Make Up For Ever Academies. 1300 students graduate each year, they are the bedrock of a unique and strong relationship with makeup artists. Merging talent, promoting artistry and sharing savoir-faire are at the heart of the brand.Make Up For Ever is passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it and have fun with it.At Make Up For Ever, we are a team, we are your team and everyone is welcome.
PRO COLLECTIF MAKE UP FOR EVER, 2023 © Stéphane Gallois

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.