Regional Product Manager, Makeup

Position

The Latin America Regional Makeup Product Manager for Parfums Christian Dior drives the success of the Makeup category in the region. This role supports the markets in strategically executing and adapting product initiatives and integrated 360° campaigns. The Makeup Product Manager ensures alignment with global brand guidelines while capitalizing on regional market opportunities and addressing specific needs.

Job responsibilities

Marketing Strategy:

• Ensure the Development of Makeup Marketing Plans
• In Export Markets: Proactively participate in the implementation, working closely with Area Managers and Brand Managers.
• In Subsidiaries: Contribute to the coordination and closely monitor the execution.
• Develop customized, integrated 360° launch plans, providing execution guidelines:
• Conduct thorough analyses of Makeup performance (sell-in/sell-out, competition, best-sellers, key launches) within key countries to identify trends, opportunities, and provide strategic recommendations.
• Collaborate in defining the potential and forecasting of new products, optimizing product assortments, and managing product discontinuations.
• Build and compile Makeup launch reports working in collaboration with the markets and regional teams (e-business, VM, PR, Retail, Education, CRM).
• Collaborate with Visual Merchandising, E-business, Public Relations, Education, Retail, and CRM teams to ensure a comprehensive understanding of available resources and to identify opportunities for each market.
• Proactively communicate all pertinent product launch information and details to each market and regional teams.
• Partner with the Merchandising team to establish a strong and distinctive brand presence within temporary retail spaces and promotional activations.
• Collaborate with the e-business team to identify and leverage untapped opportunities.
• Work closely with central teams to address specific regional requirements.
• Present marketing plans, Makeup category priorities, and performance metrics to diverse audiences, contributing to presentation preparation.
• Supervise Subsidiaries' monthly forecasting.

Trade Marketing

• Lead the conceptualization, planning, implementation, analysis, and optimization of all Makeup-related events within the region, considering both opportunities and challenges, while focusing on clear objectives and profitability.
• Strategically develop event calendars for Makeup, aligning with Dior launches and sell-out analysis for each client to provide valuable insights into their annual event strategy.
• Manage and maintain the Marketing and Trade calendars for Makeup trade events on the regional digital platform.
• Develop comprehensive event guidelines for effective implementation at the point of sale.
• Plan, organize, and lead meetings with distributors and subsidiaries prior to each scheduled event to provide essential tools and recommendations that ensure proper execution following brand guidelines.
• Collaborate with the CRM and Retail departments to maximize client potential and enhance brand desirability across all events and trade initiatives.
• Create and compile event and best practice reports, including key performance indicators, return on investment, pictures, client feedback, and both qualitative and quantitative data.
• Manage the freelancer and Makeup artist budget for events, including travel arrangements, accommodation, and invoice processing.

Budget Management

• Ensure the reservations for all Makeup launches, and basic materials for the Export region including products, testers, soft merchandising, GWP’s and the alignment with the annual budget.
• Work in Export in the Menu file in collaboration with the Commercial and Forecasting team.
• Assist Marketing Manager in the preparation of budget’s revisions (2 or 3 times per year)
• Work the BNP for Export countries.

Profile

• At least 2 years of experience in Operational Marketing, preferably in the luxury industry.
• Outgoing, self-motivated, likes working in a collaborative team environment and excellent interpersonal skills.
• Strong organization & time management skills and able to handle multiple deadlines and prioritize accordingly.
• Problem solver who can incorporate new learnings into existing plans and identify opportunities for improvement.
• Excellent communication, presentation & public speaking skills.
• Very comfortable with analyzing numeric figures.
• Passion, curiosity & interest for beauty and luxury industry.
• Must be “hands-on” and get involved with the details.
• Ability to work in a fast-paced and often changing environment with little supervision.
• Proficiency in Microsoft Office programs (Excel, Word, PPT) and able to create impactful presentations.
• “Can-do” positive attitude driven approach, flexible with demands and changes in business environment.
• Speaks fluent Spanish and English. French is a plus.