Parfums Christian Dior - PR Manager (Tokyo)

Position

Parfums Christian Dior Japon is part of the LVMH group, the largest luxury brand in the world. As a PR MANAGER, you will be responsible for managing all PR activities across media channels, ensuring consistent brand messaging, and driving impactful results in alignment with overall company objectives. This position is reporting to PR Director in PR, Brand Marketing & Communication, and located in Tokyo.

Mission:

To develop and execute integrated PR and communication strategies that elevate Parfums Christian Dior's brand awareness, image, and desirability within the Japanese market for their specific category (Skincare, Fragrance, or Makeup), while also contributing to the business objectives especially the recruitment by gaining awareness and excitement for the new launches. This role is responsible for managing all PR activities across media channels, ensuring consistent brand messaging, and driving impactful results in alignment with overall company objectives.

Job responsibilities

Essential Duties and Responsibilities:

• Develop & execute PR strategies:

Design and implement comprehensive PR plans for their specific product category (Skincare, Fragrance, or Makeup), aligning with overall brand objectives and target audience.

• Manage media relations & secure coverage:

Build and maintain strong relationships with key media contacts across print, web, and social; proactively pitch stories and secure good exposures in any format.

• Create engaging content across channels:

Oversee the creation of compelling press materials, social media content, and other communication assets, ensuring consistent brand messaging.

• Plan & execute PR events for press, KOL, influencers.
• Lead the collaboration with other Category Managers:

Strongly corporate with other categories to achieve the balanced, efficient and best-complementary communication as the brand.

• Collaborate with the Influence Project Manager on influencer campaigns:

Work with the Influence Project Manager to develop content concepts, select influencers, and ensure brand alignment in influencer marketing initiatives.

• Lead and manage the cross-category projects.
• Manage the PR budget for their category.
• Track campaign performance & report results:

Monitor and analyze PR campaign performance, using data to assess effectiveness and identify areas for improvement; prepare reports for stakeholders.

• Supervise outsourced product leasing service (Media Globe).
• Collaborate with internal teams & manage junior staff:

Work closely with product marketing, sales, and other departments; manage and mentor junior PR team members including assistant and intern.

Internal Working Relations:

• PR team in Central office
• Product Marketing
• Media
• Omnichannel
• Retail
• Retail Education
• Shared Service Functions (F&A, RAQA etc.)
• Asia Innovation Center

External Relations:

• Christian Dior Couture
• LVMH Japon and other LVMH group companies
• PR/AD Agencies
• Media Globe (outsourcing product-leasing operation)
• Publishers, Journalists and Beauty Experts
• Talent Agency, Celebrities, Influencers

Profile

Required Skills:

• Luxury beauty industry knowledge:

Deep understanding of the luxury beauty and cosmetics industry, including trends, products, and key players in the Japanese market.

• PR expertise & media relations skills:

Proven experience in developing and executing successful PR campaigns and building strong relationships with media contacts.

• Excellent writing & communication skills:

Ability to create or supervise compelling and engaging content for various media channels.

• Influencer marketing knowledge:

Familiarity with the influencer marketing landscape and best practices.

• Event management experience:

Experience planning and executing successful PR events.

• Analytical & interpersonal skills:

Ability to analyze campaign data, communicate effectively, and build strong relationships with internal and external stakeholders.

• Experience in managing budgets.
• Team management ability:

Experience in managing and mentoring junior team members.

• Japanese & English fluency:

Native in Japanese (written and spoken) and business level of English.

Additional information

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior.