Marketing Manager, Loewe Perfumes/ Japan

Position

The Marketing Manager for Loewe Perfumes Japan will be a pivotal leader responsible for developing, implementing, and managing comprehensive marketing strategies that align with global brand guidelines and local market opportunities.

This role requires a deep understanding of Retail industry in Japan, strong brand-building capabilities, and a proven ability to drive engagement and sales. The successful candidate will be a passionate advocate for lifestyle, beauty, art, and culture, reflecting the core values of the Loewe Perfumes brand.

Job responsibilities

Market Strategy and Marketing 360° Planning

• Lead the Marketing mix (360/digital/retail/PR) for local strategies and plans to drive brand awareness, customer acquisition, and sales growth with adapting global brand strategies.
• Conduct in-depth market research to understand consumer behavior, preferences, and competition to formulate strategic decisions.
• Gather and provide relevant market information to General Management and HQ teams (local analysis, market insights, monthly reports, quantitative and qualitative feedback on launches, competitors, market trend and evolution…).
• Partner agencies to develop a broader business strategy (brand image, budget guidelines).

Marketing and Communication

• Develop and execute marketing initiatives, including advertising, promotions, events, and public relations, to build brand awareness and loyalty.
• Collaborate very regularly with Marketing HQ team to anticipate, adapt and implement the marketing plans, forthcoming launches and PR activities that resonate with local audience.
• Collaborate with the global marketing team to adapt and implement marketing campaigns, product launches, and PR activities to resonate with the local audience.
• Ensure the brand's positioning and identity are consistently conveyed throughout all marketing materials and customer touchpoints.

Performance and Governance

• Establish KPIs for marketing performance including brand desirability, campaign effectiveness, innovation success, and commercial contribution to guide decision-making
• Monitor performance against objectives and lead corrective actions when results deviate from plans or market conditions require strategy adjustments.
• Analyze local reporting activity and figures to optimize strategies.

Organizational Leadership

• Build, develop and motivate the marketing teams with the talent, skills, and structure needed to deliver strategic objectives and operational excellence.
• Provide guidance, mentorship, and performance evaluations to ensure the team's success and professional development.

Retail & Sales Collaboration (added section)

• Build strong Marketing activation plans to increase market share within each retailer.
• Communicate and support actively other teams such as Sales, and Training to achieve targets.

Budget Management

• Develop and manage the marketing budget effectively, ensuring proper allocation of resources to achieve marketing goals and maximize ROI.
• Manage the budget including price strategy, profitability of the brand, promotion ratio, stock level, and P&L, according to local marketing plan and global guidelines.

Profile

Skills:

• Strategic thinker; ability to propose innovative solutions.
• People Developer & Leadership.
• Results oriented, driven. 
• Data driven decision maker. 
• Impactful communication, both verbal and written. 
• Ability to work in international, diverse environments.
• High energy and positive approach. 
• Ability to work in ambiguous, changing environments. 
• Negotiation skills.

 

Requirements:

• Degree in Business Administration & MSC in Marketing or Brand Luxury Management.
• At least 8 - 10 years’ experience; at least 5 of them in a Marketing leading role.
• Significant experience in Luxury / Beauty market.
• Significant experience in the PR and Media Marketing function.
• Proficient in Japanese and English, Spanish or French will be a plus.