GUERLAIN - Product Manager (Tokyo)

Position

Guerlain (Japan) is looking for a Product Manager. This position will be reporting to Product Marketing Manager (3AXES) and located in Tokyo.

MISSION STATEMENT

• Develop and implement Make-up and Fragrance (BLUE) strategy to achieve sell-out target
• Plan, implement, and analyze effective novelty launches and elevate existing catalog products - especially HERO products - through efficient national promotions
• Manage wide range of product lifecycle, including Make up collections, new product launches, efficiently in close collaboration with HQ, DP, Supply, and RAQA, including addressing product-related issues, including products, samples, and testers.
• Support HQ in new product development initiatives
• Collaborate closely with HQ to generate positive synergy to Guerlain Japan

Job responsibilities

MAIN RESPONSIBILITIES

1. Product Marketing Strategy

• Develop annual category strategies to achieve sales targets, including KPI definition, audience targeting, and execution of monthly marketing plans.
• Lead 360 launch strategies for HERO products and new products, ensuring alignment with brand and business objectives.

2. Product Marketing Operation

• Collaborate cross-functionally to execute operational tasks related to product launches.
• Provide strategic insights to Demand Planning to support accurate forecasting for new and existing SKUs, and partner with Supply Planning to ensure seamless execution.
• Manage sales and expense budget

3. Analysis & Reporting

• Leverage Excel, BI tools and dashboards to conduct daily sales and CRM analysis, delivering proactive insights to internal stakeholders.
• Analyze 360 activation performance and result for major launches and report to HQ.
• Monitor competitor products, activations, and media exposure to build differentiated planning, compelling messaging, and identification of market opportunities.

4. Copy Development

• Create compelling messaging tailored to brand tone and manner, product features, target audience, and competitive landscape.
• Leverage knowledge and understanding of Culture and Art, and create impactful and emotional claims.

WORKING RELATIONSHIPS

• Marketing Department Team Members
• Sales team (offline & online)
• Digital & CRM team
• Media team
• Social Media, PR, Creative team
• Event team
• Supply & Demand team
• Education team
• BPM
• HQ Marketing / R&D functions
• LCS Manager

Profile

JOB REQUIREMENTS / REQUIRED COMPETENCIES

• Education: University graduate
• Experience: Minimum 8 years’ experience in Products Management  (However, candidates with less experience may be considered based on their overall qualifications.)
• Language: Japanese, English
• Key Competencies: Action-Oriented, Growth Mindset, Strategic and Critical Thinking, Drive for Results, Teamwork, Creativity
• Functional/technical skills – numerical and logistics operation

DEVELOPMENT OPPORTUNITIES

• Products Marketing Manager in company and other LVMH Group companies
• Marketing & Communication Director

Additional information

Since 1828, Guerlain has always been about revealing wonders – through the crafting of exceptional, audacious fragrances and beauty products.

We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products, above the competition, the most exclusive one.