Cover - TAG Heuer

Retail Manager

Published on 04.13.2026

TAG Heuer

Retail

Reference: TAGH02185

  • Place of employment :

    Seoul, South Korea

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 10 years

  • Work mode :

    Full Time

Position

About This Role:

The Retail Manager for TAG Heuer South Korea will be pivotal in driving the retail business and ensuring the brand's sustained success in the South Korean market. Reporting directly to the Retail Director - South Korea, this role will oversee a network of more than 10 own boutiques, serving as the key liaison between leadership team and retail operations. The Retail Manager will lead the boutique team, focusing on enhancing the client experience, maximizing sales performance, and upholding TAG Heuer's esteemed reputation as a premier luxury watch brand in South Korea.

Job responsibilities

Responsibilities:

  • Lead and manage the retail operations for TAG Heuer in South Korea, including more than 10 own boutiques, to achieve revenue targets and maintain profitability.
  • Develop and execute strategic plans to drive retail sales growth, expand market share, and elevate brand visibility in the South Korean market.
  • Collaborate closely with the Sales Director and cross-functional teams to align retail strategies with overarching business objectives and marketing initiatives.
  • Conduct thorough analyses of market trends, consumer behavior, and competitor activities to identify opportunities and challenges, and adjust strategies accordingly.
  • Lead and inspire the boutique team to deliver exceptional client experiences, ensuring that high standards of service and brand representation are maintained.
  • Build and nurture strong relationships with internal stakeholders and corporate teams to ensure effective coordination and support for retail operations.
  • Monitor and evaluate key performance indicators (KPIs) to track retail performance, identify areas for improvement, and implement corrective actions as needed.
  • Ensure compliance with company policies, brand guidelines, and ethical standards across all retail operations in South Korea.

Profile

Requirements:

  • Relevant experience in the high-end Luxury industry (at least 7 years).
  • Profound knowledge of the luxury watch industry, including a comprehensive understanding of competitor brands, market trends, and consumer preferences in South Korea.
  • Proven experience in managing retail operations, preferably within the luxury watch or high-end retail sector.
  • Proven ability to enhance retail operational efficiency and brand visibility through collaborations with key retailers.
  • Strong leadership skills with the ability to inspire and motivate retail teams to deliver exceptional customer service and achieve sales targets.
  • Experience in enhancing client experiences and implementing strategies to drive customer loyalty and satisfaction.
  • Proficiency in English and Korean languages (both verbal and written) to facilitate communication with internal stakeholders and navigate business operations in South Korea.
  • Familiarity with retail operations and merchandising principles, including inventory management, visual merchandising, and sales training.

TAG Heuer
MAISON

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.
Cover - TAG Heuer

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