Media & Performance Specialist

Published on 03.12.2026

TAG Heuer

Marketing

Reference: TAGH02228

Place of employment :
Dubai, United Arab Emirates
Contrat type :
Permanent Job
Required experience :
Minimum 5 years
Work mode :
Full Time

Position

Reporting directly to the Marketing & Communication Director, you lead the media strategy and performance management for key markets of the Middle East & India subsidiary, including: Kingdom of Saudi Arabia, Kuwait, Pakistan, Bahrain, Jordan, Iraq, Oman, India, Turkey and Israel.

As the Media Agency Lead and performance expert, you are responsible for briefing, steering and evaluating all media agencies (brand & performance media, paid social, always-on, search, OOH), ensuring that every euro invested delivers measurable impact.

You are the regional guardian of media performance: from validating country-level media plans to monitoring ROAS, dashboards and analytics, you identify under- and over-performing markets and make data-driven recommendations to optimize the media mix.

You serve as the central coordination point between HQ, the regional marketing team, media agencies and local partners – ensuring flawless campaign execution, on-time asset delivery and full budget accountability.

Job responsibilities

Media Agency Steering & Strategy:

Advertising Strategy Development & Goal Alignment

Brief, manage and evaluate media agencies across all channels: brand & performance, paid social, always-on, search (SEA) and OOH
Lead monthly competitor media reviews and agency performance assessments
Set up proactive, structured collaboration rhythms with agencies: briefing cycles, performance reviews, campaign debriefs
Validate and challenge country-level media plans ensuring alignment with brand positioning and regional priorities
Drive media innovation by identifying emerging platforms, formats and audience targeting opportunities in the Middle East and India

Performance Monitoring & Analytics:

Own the regional media performance dashboard (ThePlan and equivalent tools): track ROAS, CPM, CTR, SOV, reach & frequency and all relevant KPIs
Identify under- and over-performing markets and channels; produce actionable optimization recommendations
Track digital, CTV and OOH trends, platform evolutions and consumer behavior shifts across the region
Monitor ad spend allocation and flag anomalies or reallocation opportunities to the Marketing Director
Lead post-campaign analysis and embed learnings into future planning cycles

Campaign Execution & Launch Coordination:

Coordinate product launches and seasonal campaigns (e.g., Ramadan, Local Editions) end-to-end: from briefing to live
Distribute HQ guidelines, campaign toolkits, assets and social media calendars to agencies and local partners
Oversee asset development for regional activations, ensuring brand compliance and market relevance
Lead A/B testing of ad creatives (static images, short videos, landing pages) and rapidly iterate based on CTR, CVR, and downstream conversion metrics
Manage special executions including OOH production: sourcing, briefing, validation and deployment
Close alignment with Marketing: Proactively sync on the marketing calendar, brand campaign timelines, and content asset plans to ensure advertising strategies are fully aligned with brand messaging, key value propositions, and visual identity. / Work closely with the Marketing Executive and Trade Marketing teams to ensure integrated 360° campaign delivery /

Budget & Financial Management:

Actively manage, monitor and report on the media budget for the zone – representing approximately 50% of the regional marketing envelope
Track YTD and YTG spending and commitments on a monthly basis with full accuracy
Process and reconcile invoices in close coordination with Finance and the accounting team
Ensure all media investments are tracked, justified and optimized for maximum ROI

HQ Liaison & Partners Collaboration:

Serve as the primary regional point of contact for HQ on media planning, asset requests and campaign rollouts
Ensure timely and accurate localization and distribution of global campaign materials across markets
Stay connected to regional market trends to proactively identify new media opportunities and disruptive formats

Profile

Your experience

Master’s degree in Marketing, Media, Communications, Business or equivalent
5+ years’ experience in media planning, digital performance or media agency management (Luxury, Retail or FMCG industries are a plus)
Fluent in English. Arabic is a real plus (written & spoken)
Proven expertise in performance media: paid social, search (SEA), programmatic, CTV, OOH
Strong knowledge of media measurement frameworks: ROAS, brand lift, reach & frequency, attribution modeling
Demonstrated experience working with media planning tools and performance dashboards (ThePlan or similar)
Track record of managing and optimizing significant media budgets across multiple markets
Solid understanding of the Middle East & India media landscape, consumer behavior and digital ad market trends
Experience coordinating with HQ teams and distributing campaign assets & toolkits across markets
Analytical mindset with strong proficiency in Excel; Power BI, Tableau or equivalent is a plus
Photoshop / basic creative tool literacy is a plus for asset review and briefing
Rigorous, detail-oriented and comfortable managing budgets and invoice reconciliation with Finance

TAG Heuer
MAISON

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.