Cover - TAG Heuer

Retail Trainer

Published on 03.19.2026

TAG Heuer

Retail

Reference: TAGH02234

  • Place of employment :

    Seoul, South Korea

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 3 years

  • Work mode :

    Full Time

Position

Retail Trainer is responsible for driving boutique performance through on-the-floor coaching and ensuring excellence in selling skills, product knowledge, and client experience execution.

This role translates training strategy into actionable behaviors at the point of sale, supporting retail teams in achieving business objectives and delivering a consistent, high-quality brand experience.

Job responsibilities

On-the-Floor Coaching & Performance Development

  • Provide on-the-floor coaching to retail staff to enhance selling skills, product storytelling, and client engagement
  • Observe real client interactions and deliver immediate, actionable feedback
  • Reinforce luxury selling behaviors and elevate overall client experience standards

Sales Performance Support

  • Support boutiques in achieving sales targets by reinforcing key KPIs (e.g., conversion, ASP, client development)
  • Translate training strategy into practical execution at POS level
  • Drive improvements in individual and team performance through targeted coaching

Client Experience & Service Excellence

  • Ensure consistent execution of TAG Heuer client experience standards across all boutiques
  • Analyze Mystery Shopping and NPS results to identify performance gaps
  • Deliver focused coaching to improve service quality and client satisfaction

Product Knowledge & Selling Skills Reinforcement

  • Reinforce product knowledge and storytelling techniques in alignment with brand positioning
  • Support product launches by ensuring retail teams are confident and impactful in presenting new collections
  • Maintain consistency and accuracy in brand communication across all POS
  • Localize global training materials (translation and content adaptation) and deliver training sessions to retail teams

Boutique & Manager Support

  • Support boutique managers in coaching their teams and maintaining training standards
  • Act as a key partner to retail teams, ensuring alignment between training strategy and boutique execution
  • Encourage a strong culture of performance, accountability, and brand pride
  • Drive staff engagement through e-learning management (content updates, completion tracking) and monthly training newsletters

Field Insights & Reporting

  • Provide regular qualitative feedback and field insights to the Senior Training Manager
  • Identify recurring issues, best practices, and opportunities from boutique visits
  • Contribute to continuous improvement of training programs based on field observations

Profile

  • Minimum 3–5 years of experience in luxury retail, training, or sales (experience in the watch industry preferred)
  • Strong understanding of retail KPIs and performance drivers
  • Proven ability to coach and influence behavior in a retail environment
  • Excellent interpersonal and communication skills
  • Strong observation skills with the ability to provide constructive feedback
  • Hands-on, proactive, and results-oriented mindset
  • Ability to adapt quickly in a fast-paced and dynamic environment
  • Passion for luxury, watches, and client experience excellence

Additional information

  • Ability to translate training into measurable sales performance
  • Strong presence and credibility on the sales floor
  • Consistent improvement in boutique KPIs and client experience metrics
  • Effective collaboration with boutique managers and retail teams
  • High level of engagement and motivation among retail staff

TAG Heuer
MAISON

1860, Saint-Imier at the very heart of the birthplace of watchmaking. A young ambitious watchmaker decides to found his own brand. His name: Edouard Heuer. At just 20 years old, he was to revolutionize the watchmaking industry by breaking away from the established rules. Ever since that time, TAG Heuer’s vocation has been to push back the boundaries and defy convention to invent incredible watches and chronographs of extreme precision. The invention of the oscillating pinion in 1887 exemplified this spirit, streamlining the chronograph’s design and enhancing its responsiveness—a principle that underpins our engineering philosophy even today. Then came the 1916 Mikrograph, the first stopwatch accurate to 1/100th of a second, cementing TAG Heuer's reputation as the precision timekeeper in competitive sports. Indeed, the world of TAG Heuer is intimately linked to motor racing and the division of time into infinitely small units, but its aura extends well beyond this arena. Capturing TAG Heuer’s ethos, our prominent partnerships and brand ambassadors express the brand’s passion for action and high performance. These include the Oracle Red Bull Racing Formula 1 Team, the TAG Heuer Porsche Formula E Team, the Formula 1 Monaco Grand Prix and Monaco Grand Prix Historique, the World Endurance Championships and the Indianapolis 500. As for TAG Heuer ambassadors, they all share the ability to stand up to pressure, constantly pushing their limits. This illustrious group includes motorsport legends Ayrton Senna and Steve McQueen, Hollywood icons Ryan Gosling, Patrick Dempsey, Alexandra Daddario, and Wi Ha Jun, and tennis stars Naomi Osaka, Felix Auger-Aliassime and Petra Kvitovà. The brand's spirit of adventure is further represented by big wave surfers Kai Lenny and Maya Gabeira, alongside rising athletes such as Sydney McLaughlin-Levrone, Fred Kerley, Summer McIntosh, and Sky Brown.
Cover - TAG Heuer

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