Cover - Louis Vuitton

PR Executive/PR Executive

Published on 04.28.2025

Louis Vuitton

Reference: TP01739

  • Place of employment :

    上海, Chinese Mainland

  • Contrat type :

    办公室职位

  • Required experience :

    Beginner

  • Work mode :

    全职

  • Salary :

    To be negotiated

Position

Responsibilities:

- Daily Sample Management: Oversee and manage the daily sample arrangement for media shootings. Ensure samples are accurately documented, tracked and delivered in a timely manner.

- Media Relations:

• Draft and distribute press releases to maintain consistent brand visibility.

• Coordinate daily media shooting schedules, ensuring alignment with brand objectives and timelines.

• Proactively pitch media outlets to secure coverage and enhance brand recognition.

- Cross-Department Communication: Work closely with other teams to ensure integrated communication and brand messaging

- PR Reporting: Compile and analyze PR performance/coverage to generate insights and reports for the team and management.

- Program and Event Support: Collaborate with the team and management to execute various PR programs and events, ensuring flawless implementation and attention to detail.

Requirements:

• Experience: At least 1-2 years of relevant experience in a brand or PR agency

• Language Proficiency: Excellent written and spoken English

• Brand and Cultural Alignment: A strong understanding of the brand’s ethos, luxury fashion culture, and current trends in womenswear.

• Attention to Detail: Exceptional focus on accuracy and thoroughness, particularly when managing multiple tasks and deadlines. Must be meticulous in documentation and scheduling.

• Technical Skills: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, etc.), with the ability to prepare presentations, reports, and manage detailed data.

• Personality Traits: A mature, reliable, and grounded individual with a calm, solution-oriented approach to problem-solving. Able to work independently and within a team in a fast-paced environment.

• Industry and Cultural Awareness is a plus: Stay updated on emerging trends in the PR industry and cultural movements, with a particular focus on fashion, music, sports, and arts. A proactive, creative thinker with the ability to bring fresh perspectives and innovative ideas into PR strategies and media engagement.


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Responsibilities:

- Daily Sample Management: Oversee and manage the daily sample arrangement for media shootings. Ensure samples are accurately documented, tracked and delivered in a timely manner.

- Media Relations:

• Draft and distribute press releases to maintain consistent brand visibility.

• Coordinate daily media shooting schedules, ensuring alignment with brand objectives and timelines.

• Proactively pitch media outlets to secure coverage and enhance brand recognition.

- Cross-Department Communication: Work closely with other teams to ensure integrated communication and brand messaging

- PR Reporting: Compile and analyze PR performance/coverage to generate insights and reports for the team and management.

- Program and Event Support: Collaborate with the team and management to execute various PR programs and events, ensuring flawless implementation and attention to detail.

Requirements:

• Experience: At least 1-2 years of relevant experience in a brand or PR agency

• Language Proficiency: Excellent written and spoken English

• Brand and Cultural Alignment: A strong understanding of the brand’s ethos, luxury fashion culture, and current trends in womenswear.

• Attention to Detail: Exceptional focus on accuracy and thoroughness, particularly when managing multiple tasks and deadlines. Must be meticulous in documentation and scheduling.

• Technical Skills: Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word, etc.), with the ability to prepare presentations, reports, and manage detailed data.

• Personality Traits: A mature, reliable, and grounded individual with a calm, solution-oriented approach to problem-solving. Able to work independently and within a team in a fast-paced environment.

• Industry and Cultural Awareness is a plus: Stay updated on emerging trends in the PR industry and cultural movements, with a particular focus on fashion, music, sports, and arts. A proactive, creative thinker with the ability to bring fresh perspectives and innovative ideas into PR strategies and media engagement.

LOUIS VUITTON
MAISON

Founded in Paris in 1854, Louis Vuitton perpetuates the ambitious vision of its namesake. From his origins as a master trunk maker, manufacturing boxes used to pack both everyday objects as well as voluminous wardrobes, Louis Vuitton and his successors introduced numerous innovations including the advent of the flat-top trunk, lightweight canvas, signature patterns, and the tumbler lock. Today, Louis Vuitton’s legacy is expressed through its rigorous spirit of innovation, the boldness of its creations and an uncompromising demand for excellence.

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.