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EC Traffic Acquisition and Performance Manager

Published on 05.08.2025

Bulgari

数字化/电商化/电商

Reference: TP02192

  • Place of employment :

    上海, Chinese Mainland

  • Contrat type :

    办公室职位

  • Work mode :

    全职

  • Salary :

    To be negotiated

Position

MISSION STATEMENT

•Key owner of the ECOM channel traffic acquisition throughout paid media investment and platform negotiation

•Be responsible of the performance media efficiency (ROI) and consumer strategy on EC channels 

 

MAIN RESPONSABILITIES

ECOM TRAFFIC ACQUISITION & PERFORMANCE

Manage the EC media budget to focus on RECRUITMENT & CONVERSION for all EC channels

•Diagnose consumer funnel, increase traffic quality and quantity throughout consumer journey

•Strategic planning and negotiation with third parties for resources exchanges

•Internal resources coordination ( MKT/MERCH/CONTENT)

•Daily performance optimization

ECOM CUSTOMER STRATEGY

Be responsible of the consumer targeting strategy across different EC channels 

•Monitor consumer profile & performance across different channels and consolidate the insights with CRM team

•Collaborate with key platforms on target consumer project (Tmall/JD/Tencent)

•Optimization and implementation of targeting methodology (Daily)

•Coordinate with digital team to build up EC dedicated consumer targeting strategy 

•Work closely with EC merch & content team on the strategy execution 

 

BUDGET CONTROL 

Forecast and control on the EC media budget within EC P&L;

•Forecasting and preparing the annual budget book;

•Control on the budget spending and tracking on regular basis

 

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED:

Education:Bachelor degrees above 

Languages:Fluent in both English and Chinese

Professional experience & knowhow:

•7 years above working experience and at least 5 years relevant experience for working in E-com field; Consumer goods industry will be preferred

•3rd party platform performance management is a must; 

•Digital MKT experience will be a plus

•ISV tool knowledge will be a plus

Technical & management skills:

•Good skills for office software, excellence in excel.

•Leadership & management experience will be a plus

•Able to do coordinate various stakeholders.

Personal & interpersonal skills:

•Able to deal with ambiguity.

•Strong communication and interpersonal skills

•Strong integrity.

•Critical & Creative mindset

 

BVLGARI
MAISON

Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living. Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels.Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back – to nature and to the community. In 2024 the Maison announced the creation of Fondazione Bvlgari, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.
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