National Retail Director

Position

Objectives:

• Develop the right B&M distribution network
• Lead the development and execution of brand retail strategy
• Lead the retail management team and field force to achieve sales target

Responsibilities:

Business Development:

• Review and implement BD strategy, explore opportunities to open new doors and continually improve door productivity, in terms of region, channels and products.
• Develop and implement the retail strategy that drives sales growth and enhances our overall unique customer experience.
• Collaborate with key MKT stakeholders to ensure brand consistency across all retail channels
• Analyze retail data and market trends to identify opportunities for growth and improvement of products and services.
• Lead the planning and execution of store opening, closure and renovation.
• Oversee the development and execution of retail marketing campaigns to drive for business result achievement
• Organize customer VIP events, propose exclusive offers, manage CRM strategy.
• Suggest Improvement of visual merchandising, products animation, product innovations and new scents.
• Follow stock and inventory with Supply Chain, deliver financial goals on DSO and counter inventory level

Retailers Relationships Management:

• Manage relationships with key retail partners, landlords and negotiate favorable terms.
• Excellent knowledge of market, clients, DS/mall locations and competitors
• Responsible for all business negotiations (new door opening, closing, improvement of trade terms, animations/podiums…)

Team Management and Development:

• Responsible for team recruitment, management, engagement and development.
• Cultivate company culture, strategy and policy to all team members.
• Motivate the team to achieve company objectives

KPIs

• Sales Target & Ranking Target
• Stock & Inventory management
• P&L management
• Team Management and Development

Competencies

• Bachelor's degree and above, minimum of 7-10 years of experience in luxury retail, with at least 3 years in a senior leadership role
• Proven track record of driving sales growth and profitability in a retail environment
• Excellent communication and interpersonal skills
• Ability to analyze data and market trends to inform strategic decisions
• Experience in negotiating and managing partnerships with retail partners
• Ability to work in a fast-paced, entrepreneurial environment
• Strong leadership and team management skills, be a talent motivator, skilled at identifying and nurturing team members’ inherent drivers to build high-performance team. Enthusiastic, positive, eager to develop people, friendly and energetic with a genuine desire to provide outstanding service for customers and coaching for the team
• High attention to details and service
• CRM management knowledge and experience, customer prospection and retention
• Knowledge of inventory stocking procedures and set up of process
• Flexibility to work various shifts, during weekend and ability to do multi-task
• Setting quantitative and qualitative KPI for the team
• Open-minded and adaptable, willing to embrace new skills, methods, and innovative sales approaches
• Passion for niche/luxury brands, genuine interest in and understanding of high-end niche fragrances
• Non-traditional sales leadership mindset, more focus on brand storytelling, customer experience, and value-driven sales than price promotions
• Detail-oriented, strong emphasis on precision in visual merchandising, training, and customer engagement
• Strategic market expansion, proven ability to develop and execute distribution strategies for niche brands in competitive markets
• Fluent in English