Trade Marketing Specialist – Brand Marketing

Position

MAIN RESPONSABILITIES

1. Strong and solid execution capability to well support line manager in comprehensive brand marketing development and execution

• Good execution skills to ensure the implementation is well managed and results is well delivered, whilst conform with brand image and standard.
• Well co-work with HQ to enhance brand standard yet putting into consideration of local relevancy or needs
• Support the line manager in branding concept development (out of box ideas) and event retro-planning in different phases
• Qualified event management skills in event implementation and execution under supervision of line manager
• Develop unique and premium ideas and proposals based on input of market and/or sales, as well as brand image and identity.
• Independently handle small scale events or trade activities from concept development to on-site execution, while provide sufficient support to line managers and the whole team in middle and mega event, to play a proactive role in results delivering as directed. 

2. Strong marketing sense and skills

• Well logical thinking and good project management skills, capable of multiple task management and prioritizing tasks
• Strong self-motivation to achieve good result.
• Willing to think and optimize throughout the entire preparation and planning process.
• Curious about market trends and loves to explore new formats of retail activities.
• Basic event production knowledge, including but not limited to normal material’s price, distinguishing between different materials and finishing, structures etc.

3. Support to monitor, analyses and evaluate domestic and international trade market trends, consumer behavior and competitor activity in order to identify market opportunities for the brand.

4. Budgeting and control

• Assist line manager in budget planning, budget control, monitoring and each project’s landing. 
• Good ability to control budget and negotiation on cost with involved parties.
• Good ability in performance track and review based on ROI.
• Work with line manager to propose alternative solutions when faced with budget constraints.

5. Team player

• A good coordinator to manage different internal and external teams, especially with retail team, franchises and wholesale team.
• Provides sufficient support to the whole team for big to mega branding events and play a proactive role in delivering results as assigned.

6. Administrative and others

• Capable and timely follow-up for all aspects of the project – including PO creation and payment for vendors, post event report etc.
• Work with 3rd party vendor for print material translation and local print if necessary.
• Assumes additional related responsibilities as assigned.
• Communicate with corporate relevant team for print materials and gifts ordering, new project launch communication.

QUALIFICATION, EXPERIENCE & SKILLS REQUIRED 

Education:

University graduate majoring in Business, Marketing or related disciplines

Languages:                                   

Proficiency in English and Mandarin as a must, 

Professional experience & know how :

• Solid exposure in marketing and event  in  luxury  industry
• Meticulous with strict attention to details
• Good logical thinking and well-organized person
• Good knowledge and experience of Event management
• Capable of project management
• Excellent understanding of the brands
• Strong self-motivation and quick learning

Technical & management skills:

• Strong PowerPoint skills and use of graphics – good judgement on presentation logic and numbers
• Project Management and executional abilities
• Good planning, implementation, presentation and negotiation skills
• Strong PowerPoint skills and use of graphics – common sense checks on presentation logic and numbers

Personal & interpersonal skills:

• Excellent interpersonal and communication skills
• In depth knowledge of marketing, particularly retail marketing
• Ability to work under pressure.
• Down to earth spirit
• Loves to think and challenge yourself.