Marketing Executive - Fragrance 3rd party

Position

PURPOSE OF THE JOB

· Product category portfolio management

· To achieve product category business sell-in/sellout target by activating consumer with product news, events, and integrated marketing support

· Brand Image enhancement via disciplined communication strategy with creativity

MAIN RESPONSABILITIES

** Market understanding and analysis

Competitive Analysis

- Conduct market trend and competition analysis via beaute research (quarterly & yearly)

- Monitoring competitors’ launches, activities with business insight

- Analysis of competitive offering (portfolio, claims, pricing, offer, etc)

- Analysis of competitive channel strategy, productivity & investment efficiency

- Analysis of competitive communication (share of voice, asets, social performance, events, etc)

Consumer Understanding

- To understand Dior users and their satisfactions/dissatisfactions, expectations

- To understand potential consumers and their needs

- To understand competitive brand users and their satisfactions/dissatisfactions via social

- To understand marketing trend

** Product Management

Portfolio management

- Manage product forecast / potential with accuracy & quality while meeting deadlines.

- Manage cosmetic portfolio with accurate product information (OCD / EOL & pricing, etc)

- Well manage non-cosmetic information and life cycle (launch & EOL)

- Well manage porftolio mapping

Launch 360 campaigns

- To develop localized launch plans based on international marketing plan

- To maximize the impact of star product launches through good storytelling, advertising, merchandising, PR, CRM, training, channel activation, performance media, crm, event, offers and training, etc.

- Lead and collaborate with cross function team and drive synergy & efficiency.

- Closely monitor by productivity evolution

Communication

- To work with media manager on the implementation of monthly media plan, developing lay-out and artwork with agency and meeting deadlines

- To prepare advertising materials to maximize the effectiveness of consumer education and communication

- To work with PR team on storytelling and social communication to build impactful social campaigns

Merchandising

- To work with VM team to implement monthly VM plan & event VM plan and meeting deadlines

E-business

- To work with EC team to validate all product campaign product page, campaign page and performance media

BI/CRM

- To work with BI team on market insights

- To work with CRM team on differentiated consumer recruitment campaigns.

Event

- To work with Retail marketing & event agencies and lead the event design/consumer engagements based on product concept and budget guidelines.

- To monitor and evaluate the promotional activities with support from Retail Marketing

Training

- To work with training team on implementation of product concept and consistent storytelling in all types of trainings.

KEY FIGURES

· Turnover under responsibility: Sales Target & Market Share Ranking Target

· Budget under responsibility: According to Budget

· Direct report headcount: N/A

· Total headcount supervised: N/A

RELATIONSHIPS

· Internal: Cross Functions & SSC Team

· External: Relevant Vendors

· Team: All Team Members

PERSON SPECIFICATION

Key competencies:

· Creativity

· Good anticipation

· Strategic agility

· Business acumen

· Strong project management skills

· Sensitivity and Analytical thinking

· Innovation management

· Integrity and trust

· Drive for results

· Learning on the fly

· Priority setting

· Strong communication and coordination skills

· Team Player

Technical skills:

· At least above 3 years related experience on marketing.

· Be proficient in retail channel

· Be proficient in data analysis and market insight

· Good PC skills and familiar with Excel, PowerPoint, etc.

· Fluent in Mandarin and English and in both written and oral communication

Profile :

· University graduate or above