市场部 - 消费者洞察及互动营销实习生

Position

RESPONSIBILITIES：

• Data management & analysis support:
• Internal data resources: 1. CDP Data on Shopper/Campaign Performance/Tagging and Segmentation 2. IWSR 3. Nielsen E-commerce Data
• Public data resources: 1. Custom data 2. Financial report (Luxury, W&S) 3. National Bureau of Statistics
• Other public or syndicated resources: 1. Consulting firm, e.g., Bain, McKinsey 2. Research firm, e.g., Kantar, Nielsen, Mintel 3. Luxury industry, e.g., Luxury Daily, Jing Daily 4. W&S industry, e.g., WBO 5. Competitor related, e.g., WeChat, Weibo accounts
• Reporting support: Provide support for report analysis and research projects incl. but not limited to:
• Market intelligence: 1. China Monthly Update 2. IWSR Annual Report
• Desk research:
• Desk research on different topics for market and consumer monitoring: 1. Macroenvironment 2. Industry (Luxury, W&S) 3. Consumer 4. Competitor 5. Contribute to digital marketing/CRM project mechanism and consumer journey with observation on latest market trend
• MH internal platform support:
• Support on platform management
• Source insight and populate data from platforms
• MH Inspire: 1. China Collection management 2. Report sourcing
• Admin & paperwork：1. Meeting coordination 2. Administration support to the team including but not limited to Concur finance process, FOC application and POSM delivery, documentation for legal/compliance

REQUIREMENTS：

• Proactive team player with good communication skills
• Logical thinking, proficient in Microsoft Excel and fluent in spoken/written English
• Previous experience in digital marketing, CRM or data analysis preferred
• Min 4 days/week