PR Manager

  • NEW

Published on 05.21.2026

Parfums Christian Dior

市场营销

Reference: TP03403

  • Place of employment :

    上海, Chinese Mainland

  • Contrat type :

    办公室职位

  • Work mode :

    全职

  • Salary :

    To be negotiated

Position

MAIN OBJECTIVE OF THIS POSITION

• To drive brand awareness, manage brand image and enhance reputation through public relation methods

• To support brand campaign launch and amplify product new news by leveraging media/influencer/mua/celebrity contact through PR approaches to fulfill marketing communication goals.

• Lead creative and efficient PR events to drive brand excitment and awarenss

• Contact window to HQ communicaiton teams, for them to better understand the needs and performance of China PR strategy


MAIN RESPONSIBILITIES OF THIS POSITION

• Brand annual PR strategy set up & execution, include KOL & media network establishment and maintenance

• PR event organize

• Celebrity Management – contract negotiation, regular communication, shooting/posts/event coordination

• Celebrity content creation co work with PM team and HQ image team

• EC related PR projects support

• PR crisis monitor & management

• Brand sustainability projects

• Close communication & exchange with HQ communication team

• PR team budget management

• Team coach & development


MAIN KPIs OF THIS POSITION

• Good accomplishment of Celebrity shooting projects

• Strong network building with Press & Media, Celebrity & influencers

• Editorial clipping ranking and media awards vs key competitors

• PR team budget spending efficiency

• Team development & cross function team collaboration

• Other product launch campaign and brand communication KPIs as assigned


PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND

• Creativity

• Strategic agility

• Business acumen

• Innovation management

• Integrity and trust

• Drive for results

• Learning on the fly

• Priority setting

• Sensitivity

• Analytical thinking skill

• At least above 5 years related experience on marketing; at least 3 years Brand Management experience;

• Excellent in English (Oral and Writing)

• Strong communication in Mandarin and English

PARFUMS CHRISTIAN DIOR
MAISON

Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.
Christian Dior © Parfums Christian Dior

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