E-Store Manager

Position

Key Responsibilities

· Business Objectives: Collaborate with management to propose and define the store's mid to long-term user growth and business objectives, as well as initiatives to achieve such ambition.

· Store and Merchandising Strategy: Utilize data analysis and user research to identify the core direction, means of business growth, and merchandising needs within the predefined channel.

· Traffic and Conversion: Secure high-quality traffic and define conversion targets for key categories/landing pages based on business objectives and store strategy.

· User Journey and Experience: Define and (re)design the user journey within the e-store, as necessary, to provide an extraordinary client experience and achieve the intended business objectives.

· Marketing Planning: Develop and execute marketing activities aligned with the brand's commercial calendar, such as campaigns and new launches, as well as e-commerce milestones like 618 and Singles' Day.

· Digital CRM: Manage user growth through the AIPL funnel and/or 5R model for effective audience targeting.

· Internal Collaboration: Foster close collaboration with key internal stakeholders, including teams like performance media, e-merchandising, order experience, e-clienteling, client service, data & digital, IS&T, etc., to obtain the necessary resources and support for achieving desired results.

· External Stakeholder Management: If applicable, manage external stakeholders such as media channel relationships and TP/ISV agencies to ensure desired outcomes are delivered.

Requirements

· Education: Bachelor's degree or above.

· Experience: 7+ years of experience in the e-commerce industry, demonstrating a deep understanding of both digital and business aspects.

· Proven Track Record: Proven track record of successfully managing an e-store for a renowned brand, with sales and profit and loss (P&L) responsibility.

· Strategic Problem-Solving Skills: Strong strategic problem-solving skills and the ability to work under pressure to deliver results.

· Data-Driven Mindset: Data and business-driven mindset, with the ability to formulate strategies, identify needs, and acquire necessary resources to achieve desired outcomes.

· Industry Experience: Experience in luxury fashion and/or beauty brands is preferred.

· Platform Experience: Must have experience running a marketplace store (such as Tmall or JD). Experience in running a mini program store (e.g., WeChat) is a plus.

· Communication Skills: Excellent communication and interpersonal skills. Fluency in English is a plus.

· Personal Qualities: Quick learner, highly self-driven, detail-oriented, and a team player.

Ideal Candidate

The ideal candidate has a data- and business-driven mindset, along with hands-on experience in managing e-stores from high-level strategies to day-to-day operations. They should have a deep understanding of digital and business, be able to articulate strategic thinking, and deliver results. The applicant must be up for a challenging but rewarding experience of aggressively growing our client base.