Cover - Make Up For Ever

Assistant Product Manager - Make Up For Ever

  • NEW

Published on 07.28.2026

Make Up For Ever

市场营销

Reference: TP03645

  • Place of employment :

    上海, Chinese Mainland

  • Contrat type :

    办公室职位

  • Work mode :

    全职

  • Salary :

    To be negotiated

Position

MAIN OBJECTIVE OF THIS POSITION

• Develop and implement Product Marketing plan to build brand image and long-term business growth of designated category for Make up for ever brand.

• Define media strategy to optimize investment and increase brand awareness.

• Lead own media accounts maintenance and content strategy


MAIN RESPONSIBILITIES OF THIS POSITION

• Market Trend understanding and analysis

a) Competitive Analysis on

- Competitors’ performance (BR), launches, activities (including procut, meida investment, social angel, offers)

b) Consumer insights

- Customers and their satisfactions/dissatisfactions, expectations


• Product Management

a) End to end Launch Activities and portfolio management:

- Define launch strategy ( MKT mix/ Omni 360) and lead execution of designated category for newness and yearly Repush activations through 360 dimensions : Product concept, digital, social communication, VM, training, channel strategy etc. to build integrated, engaging consumer brand experiences.

b) Media plan management:

- Define Brand Media Strategy as well as Campaign strategy

- Lead own media accounts

c) Co-work with cross founction teams to ensure on time delivery exellency:

- Omni VM activities:

Oversee and review creative materials ATL and BTL incl. KV, animation, prints, editorials/advertorials, websites and etc. to achieve high degree of image consistency from oneline and offline.

- Trade:

Co work with Trade marketing team to Design promotional plans based on product marketing strategy.

- Sales Forecast and Inventory Control

Work with supply chain and sales on monthly sales forecast & replenishment

-Training:

Co-work with training team on training material adaptation and support China training team for excellent training delivery to reach marketing expectation.

- Registration:

Oversee new products registration and coordinate legal team to ensure seamless products launches within marketing calendar; proactively identity potential issues and come up with contingency plan if needed.


MAIN KPIs OF THIS POSITION

• On time delivery of all campaign assets with favorable consumer & customer feedback

• Campaign performance across all aspects

• New launch forecast accuracy, readiness of HP and sufficient stock of products

• media kpi delivery, CPC,CPM,CTR

• cross function coordination on own media calendar


PRINCIPAL COMPETENCIES, SKILLS AND BACKGROUND

- Bachelor degree and above

- 5 years+ experience in related position, including SEM/SEO

- Social experience preferred

- Integrated marketing communication mindset

- Strategic thinking

- Drive for results

- Creative & stay updated to the trend

- Skillful in data analysis and insight generating

- Good sense of beauty industry

- Strong communication & interpersonal skills

- Attitude of “can do”/”make it happen”

- Fluent in English both for spoken and written

MAKE UP FOR EVER
MAISON

Since its inception in 1984, Make Up For Ever has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits.Education and transmission are at the core of the brand’s mission. Make Up For Ever is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the Make Up For Ever Academies. 1300 students graduate each year, they are the bedrock of a unique and strong relationship with makeup artists. Merging talent, promoting artistry and sharing savoir-faire are at the heart of the brand.Make Up For Ever is passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it and have fun with it.At Make Up For Ever, we are a team, we are your team and everyone is welcome.
PRO COLLECTIF MAKE UP FOR EVER, 2023 © Stéphane Gallois

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.