Ahead of the Grand Prix in Monza, LVMH unveils the signature and the brand movie of its partnership with Formula 1® as Global Luxury Partner

On the occasion of the Grand Prix in Monza – the “Temple of Speed” – in Italy, a country close to the heart of LVMH, the Group unveils in a brand movie “At The Speed of Dreams”, the signature of its global partnership as Global Luxury Partner of Formula 1®.

“At the Speed of Dreams”: a strategic and creative positioning that echoes the mission of the LVMH Group.

“At the Speed of Dreams“: LVMH’s signature in Formula 1® resonates with the Group’s mission both on the circuits and beyond, that of “The Art of Crafting Dreams.” Once again, LVMH commits to inspiring dreams through the exceptional products and experiences of its Maisons, in particular those involved in this partnership: Louis Vuitton, Moët Hennessy and TAG Heuer.

All share a common vision expressed through a constant quest for excellence. “At the Speed of Dreams” embodies this spirit, in which every achievement paves the way for new dreams.

This unique ten-year partnership unites LVMH’s values of creativity and excellence with Formula 1®’s spirit of innovation and high performance. LVMH brings its exceptional savoir-faire and creativity to offer unparalleled experiences in the pinnacle of motorsport: bespoke hospitality, exclusive activations, limited editions and original content.

Together, LVMH and Formula 1® are writing a new chapter in their history, where each Maison contributes its heritage, expertise and “Art of Crafting Dreams,” offering enthusiasts, fans and clients a unique encounter combining sport, strong emotions and refined art de vivre… in a race for excellence where the finish line is an infinite quest.

“At the Speed of Dreams”: a brand movie and an exclusive series

Unveiled ahead of the Formula 1® Grand Prix in Monza, the brand movie “At the Speed of Dreams” powerfully embodies this spirit. Through a singular creative concept, the film highlights the deep bond that unites drivers and artisans: the same pursuit of excellence, precision of movement, attention to detail, self-transcendence and the chase for an ever-moving ideal.

The film’s production stood out for its innovative, hybrid approach, conceived as an unprecedented visual and sound composition. 3D modeling recreated Formula 1® sequences impossible to capture in real conditions – such as the spectacular “rainbow shot” – while archival footage anchored the narrative in the reality of workshops and artisans’ gestures. Artificial intelligence enriched transitions and movements to convey the tension between the driver and the finish line. This fast-paced chase unfolds at dawn, a deliberate choice for the dreamlike hues of the sky, in a nod to LVMH’s mission. Immersive sound design amplified this intensity, heightening the sensation of speed and immersion in the world of Formula 1®.

This creative choice illustrates the spirit of innovation driving the Group: constantly pushing boundaries, exploring new creative territories, experimenting with avant-garde production methods, and opening the way to new forms of expression.

The film echoes the At the Speed of Dreams series, which featured swimmer and LVMH ambassador Léon Marchand. This original content explores the power of dreams and imagination as catalysts for victories, continually pushing one’s limits to reach new heights. Léon Marchand, Olympic swimming champion, multiple world champion and world record holder, shares his precious testimony, reflecting on the dreams that have guided him – and those he has yet to achieve – reminding us that, for those who live at the speed of their dreams, the finish line is an infinite quest.

LVMH and Formula 1®: looking back on ten months of partnership

 Ten months after its launch, the partnership between LVMH and Formula 1® reveals its full relevance, grounded in shared values of performance, innovation and excellence. Its impact is undeniable, showcasing the mutual contributions of these two exceptional worlds.

Moët Hennessy, with Moët & Chandon as Official Champagne of Formula 1® and Title Partner of the FORMULA 1 MOET & CHANDON BELGIAN GRAND PRIX 2025 – along with several other Maisons – accompanies the season’s key moments of victory and celebration, reconnecting with its history in the sport and cementing its long-term status as the Champagne of Formula 1®.

TAG Heuer, Official Timekeeper of Formula 1® and Title Partner of the FORMULA 1 TAG HEUER GRAND PRIX DU MONACO 2025, presents the official pitlane clock and enjoys strong visibility both on and off the track through activations in the Fan Zone and the Paddock Club. The watchmaking Maison is also partner and official timekeeper of the Oracle Red Bull Racing team and the F1 Academy, a pioneering initiative encouraging women drivers at the highest level of motorsport.

Finally, Louis Vuitton extends its dialogue with the world of sport and elegance by creating bespoke Trophy trunks for various Grands Prix. Also Title Partner of the FORMULA 1 LOUIS VUITTON AUSTRALIAN GRAND PRIX in Melbourne this year, Louis Vuitton perpetuates tradition and craftsmanship while celebrating the adrenaline and prestige of the championship.