Hublot welcomes Jeff Koons as a new brand ambassador

Hublot has named world-renowned artist Jeff Koons as its newest Brand Ambassador, a collaboration that brings together two creative worlds shaped by innovation, technical mastery and an uncompromising approach to materials. The announcement builds on more than a decade of partnerships through which the Maison has collaborated with leading figures in architecture, design and contemporary art. 

One of the most influential artists of his generation, Jeff Koons is renowned for transforming everyday objects into instantly recognizable works of art. Creations such as Balloon Dog, Rabbit and Puppy exemplify an approach where technical sophistication and meticulous craftsmanship create a striking sense of simplicity. But what looks light is structurally complex, and what feels spontaneous is highly constructed. 

The same pursuit of excellence has long defined Hublot's approach to watchmaking. From pioneering new material combinations to developing manufacture movements, the Maison has made technical innovation a hallmark of its identity. Those shared values form the foundation of this new collaboration. 

More than a new ambassadorial partnership, this collaboration showcases Hublot's longstanding commitment to exploring the intersections between watchmaking and other creative disciplines. Combining craftsmanship, meaning, and emotion, Hublot and Koons' collaboration breathes new depth into iconic designs. With Jeff Koons, Hublot adds a new chapter to its longstanding dialogue with the artistic world.