Loro Piana unveils the Spring/Summer 2026 Campaign shot by Mario Sorrenti
Published on 01.16.2026 • 2 MINUTES- Fashion & Leather goods
Loro Piana has unveiled its new Spring/Summer 2026 Campaign, photographed by Mario Sorrenti in Saint-Paul-de-Vencein the heart of Provence.
The latest campaign joins previous shoots at iconic locations – including Casa Rotonda in Italy, Casa das Canoas in Brazil and Balthus’ Grand Chalet – featuring two cultural landmarks in the French village of Saint-Paul-de-Vence: the Colombe d’Or and the Fondation Maeght. High above the Mediterranean, Saint-Paul-de-Vence offers a timeless landscape where art, nature and family come together, a perfect home for the Loro Piana Spring/Summer 2026 Collection.
Drawing inspiration from the artworks that adorn the walls and gardens, models Jacqui Hooper, Long Li, Vasko Luyckx, Awar Odhiang and Binx Walton stroll through the properties dressed in the Maison’s warm-weather wardrobe with vibrant hues and effortless movement. The collection’s unconstrained elegance features soft, fluid shapes where colors and materials blend, lensed against warm interiors with views of lush Mediterranean landscapes.
The campaign captures the spirit of Saint-Paul-de-Vence, a place where artists such as Braque, Miró, Léger, Giacometti, Chagall and Picasso returned again and again to find refuge, a place where inspiration takes root, where beauty is shared.
