LVMH wins the Luxury Grand Prix at the 2025 Cannes Lions Festival thanks to its partnership with Paris 2024 

LVMH Group is proud to announce that it has been awarded the Luxury Grand Prix at the 2025 Cannes Lions International Festival of Creativity for its outstanding campaign developed as part of its partnership with the Paris 2024 Olympic and Paralympic Games. 

This prestigious award honors an ambitious 360° partnership carried out in collaboration with Havas Play and Havas Paris for creative execution, Publicis for media and press strategy, and Auditoire for the Pavilion design. 

The recognition celebrates a bold vision in which the creativity of the Group and its Maisons was fully mobilized in service of a global event, shining a spotlight on France and its excellence on the international stage. 

Under the unique narrative "Artisans of All Victories", LVMH succeeded in blending craftsmanship, sport, and national pride into a singular story told through each of its Maisons. 

Several iconic creations punctuated the highlights of the Games: 

• Chaumet designed medals as true pieces of jewelry, featuring a fragment of the Eiffel Tower at their heart. 
• Louis Vuitton created the trunks for the medals and torches, as well as the trays used in medal ceremonies. 
• Berluti dressed French Olympic and Paralympic athletes for the opening ceremonies. 
• Dior crafted outfits for several performers in the opening and closing ceremonies. 
• Sephora animated the Torch Relay across France. 
• Moët Hennessy, the official champagne supplier, celebrated victories in all the dedicated celebration spaces. 
• LVMH also designed and produced the uniforms for medal presenters, made in France from recycled materials. 

To complete this initiative, LVMH was also deeply committed to directly supporting Olympic and Paralympic athletes whose inspiring life journeys brought the concept of "Artisans of All Victories" to life in all its diversity: Antoine Dupont, Léon Marchand, Mélanie de Jesus dos Santos, Enzo Lefort, Pauline Déroulède, Marie Patouillet, and Timothée Adolphe. Each of them featured in LVMH campaigns and content throughout the Paris 2024 Games. 

The results were exceptional, both in terms of visibility and public engagement, with unprecedented coverage across international press and social media. 

"This Grand Prix is an immense joy for all our teams and Maisons. One year later, we are just as proud! We are thrilled to have showcased France through our craftsmanship and contributed to creating unforgettable memories of an adventure that captivated the entire world." Antoine Arnault, Image & Environment, LVMH