Tiffany & Co. opens new flagship in Tokyo, celebrating Art, Craft and Heritage

Tiffany & Co. has unveiled its new flagship store in Ginza, Tokyo, the House’s largest in Asia. Inspired by the iconic New York flagship, The Landmark, Tiffany Ginza redefines the jewelry experience with a vision of contemporary luxury that effortlessly combines art, craft and Japanese culture. 

The 66-meter-high building features a captivating wave-like glass façade designed by architect Jun Aoki. Designed by Peter Marino, the interior spans over 2,500 square meters, offering an immersion into the world of Tiffany creativity and innovation on every floor. Guests are welcomed with an exquisite artwork by Michelangelo Pistoletto, and a staircase with digital screens showcasing Immersive Moving Fresco by Oyoram Visual Composer accompanies them as they discover this exceptional universe.  

The House’s iconic collections—Lock, HardWear, T and Knot by Tiffany—are featured in a décor punctuated with works by Japanese artisans, including a circular Kanazawa Rimmed Gold Leaf ceiling design and an installation inspired by Kabuki theater by artist Mariko Kusumoto. The floor dedicated to High Jewelry and Jean Schlumberger by Tiffany showcases rare creations in a harmonious atmosphere of sophistication and modernity. 

To celebrate the opening of Tiffany Ginza, the House is unveiling several limited-edition pieces, including a Lock by Tiffany pendant in rose gold with a single diamond, an aquamarine version in white gold, a Carat 128 watch inspired by the legendary Tiffany Diamond and a unique Bird on a Flying Tourbillon watch with the iconic Tiffany motif on the dial. 

The new Tiffany Ginza also welcomes the first Blue Box Café in Japan with a gastronomic experience developed by award-winning chef Netsuke Shoji. Set to open in August 2025, the restaurant will offer a refined menu centered on Japanese cuisine and feature a terrace with a flower installation by Azuma Makoto, plus a private dining room.