Responsible Enjoyment by Moët Hennessy

Our Vision for Responsible Enjoyment

As a world leader in luxury wines and spirits, Moët Hennessy draws on the heritage and savoir-faire of its iconic Maisons to create unique experiences. This position comes with responsibility: to promote respectful consumption rooted in moderation, discernment and appreciation for excellence. Moët Hennessy is fully aware of its primary societal responsibility, and as part of our Living Soils Living Together sustainability program, we promote a culture of responsible enjoyment – where quality matters more than quantity, and our creations are best enjoyed with care and intention.

Our Approach to Putting Quality and Responsibility into Practice

Moët Hennessy is committed to responsible drinking, and to meeting the expectations of our consumers and society. We actively support public health objectives – such as preventing underage drinking and promoting road safety – and the World Health Organization's strategy to reduce harmful alcohol consumption.

Our approach is built around four priorities: raising awareness among our employees, applying high standards for responsible marketing, empowering consumers to make informed and responsible choices, and working with partners to promote responsible drinking globally.

Our Key Actions

1. Engaging and Educating our Employees: We give our teams the tools to understand and apply the principles of responsible drinking. Through dedicated training, e-learning, and our internal "I Drink Respectfully" campaign, they become ambassadors of responsible enjoyment, making it an integral part of how we work.

2. Applying High Standards for Responsible Marketing: We are committed to ethical marketing globally, guided by our Code for Responsible Marketing & Communication . Regular training, internal validation processes, and audits help ensure all our communications are not only inspiring but also ethically sound. Our "10 Golden Rules for Responsible Hosting" further ensure our internal and external events are both memorable and responsible.

3. Empowering Conscious Choices Among Consumers: We provide transparent product information on our labels and via QR codes, detailing alcohol content, nutritional values, and responsible consumption guidelines – including warnings for pregnant women, minors, and against drinking and driving. This commitment facilitates intentional and informed choices for our consumers.

4. Working with Partners to Promote Moderation: We partner with organizations to advance moderation and responsible drinking worldwide. Through collaborations with leading industry and prevention bodies, such as the International Alliance for Responsible Drinking (IARD), Wine in Moderation (WIM), Prévention & Modération in France and Responsibility.org in the US, we contribute to collective initiatives supporting mindful drinking.