Glenmorangie Becomes Official Whisky of Formula 1®

Glenmorangie, the renowned Highland single malt Scotch whisky, is proud to become the Official Whisky of Formula 1®. This landmark partnership unites two icons of excellence and innovation, as part of a decade-long collaboration between LVMH and Formula 1®. 

Unveiled with characteristic wit by actor Harrison Ford – star of Glenmorangie’s brand campaign Once Upon a Time in Scotland – the partnership is marked by a short film in which Ford playfully offers a single word of approval: “Nice”. 

With a heritage spanning over 180 years, Glenmorangie is celebrated for its elegant, flavour-rich spirit, crafted in Scotland’s tallest stills and aged in the world’s finest casks. Like Formula 1®, Glenmorangie is driven by a relentless pursuit of excellence and a passion for pushing the boundaries of its craft. 

To bring this partnership to life, Glenmorangie will host immersive experiences throughout the 2025 Formula 1® season, beginning with the FORMULA 1 QATAR AIRWAYS BRITISH GRAND PRIX 2025 at Silverstone – the historic site of the sport’s first official race in 1950. Visitors will be invited to enjoy signature Glenmorangie cocktails and step inside the Eagle Speedster Jaguar E-Type featured in the brand campaign. 

Caspar MacRae, President and CEO of Glenmorangie, commented: 
“I am thrilled to set in motion Glenmorangie’s landmark partnership with Formula 1 – the pinnacle of motor racing. We share with F1 a great pride in our heritage and an unstoppable desire to reach new heights of excellence.” 

Emily Prazer, Chief Commercial Officer of Formula 1, added: 
“As part of our 10-year deal with LVMH, we are delighted to welcome Glenmorangie from the Moët Hennessy Maisons collection as the Official Whisky of Formula 1. With a shared commitment to refinement, tradition and innovation, this collaboration begins fittingly at Silverstone – and will continue to inspire around the world.” 

Through this partnership, Glenmorangie and Formula 1® celebrate a shared dedication to craftsmanship, imagination, and the pursuit of perfection.