Hennessy opens a new chapter with its first ready-to-serve cocktails​

More than 260 years after its founding, Hennessy is opening a new chapter in its history with the launch of Hennessy Very Special Cocktails, a collection of ready-to-serve cocktails crafted from Hennessy Very Special and the first Hennessy creation to combine cognac with other ingredients. Introduced exclusively in the United States starting July, the range marks a significant milestone for the Maison, bringing its iconic cognac into a new category while remaining true to the expertise and craftsmanship that have defined Hennessy for generations.​

The launch comes as ready-to-drink cocktails continue to gain momentum in the United States, one of the fastest-growing segments of the spirit’s market. For Charles Delapalme, President and CEO of Hennessy, the move is also rooted in the Maison’s history. Long before Prohibition, cognac played a central role in many cocktail recipes that would later become classics, making this latest innovation a natural extension of a longstanding tradition.​

Created by eighth-generation Master Blender Renaud Fillioux de Gironde, the collection features three expressions: Henny-Rita, inspired by the Margarita; Henny Berry, with Mojito-like mint notes, blended with blackcurrant and blackberry; and Henny Iced Tea, combining pastry-like notes of orange and black tea. Each recipe was developed to offer a ready-to-enjoy experience while preserving the balance, character and aromatic richness of the cognac at its heart.​

With Hennessy Very Special Cocktails, the Maison continues to explore new ways of enjoying cognac, introducing it to new audiences and new occasions. By bringing together its heritage of craftsmanship with evolving consumer habits, Hennessy reaffirms the pioneering spirit that has shaped its development since its founding and continues to guide its vision for the future.