Louis Vuitton presents Visionary Journeys Seoul, a store, a cultural escapade and a gastronomic experience
Published on 12.17.2025 • 3 MINUTES- Fashion & Leather goods
Louis Vuitton has inaugurated Louis Vuitton Visionary Journeys Seoul, an exceptional destination that brings together a store, a cultural escapade and a gastronomic destination within LV The Place Seoul, Shinsegae The Reserve.
Conceived as a new chapter in the Maison’s narrative of creativity and savoir-faire, the multi-level space celebrates Seoul, a crossroads of heritage and innovation where art, fashion and culture intersect in a perpetual dialogue around travel.
Since the opening of Louis Vuitton’s first store in Seoul in 1984, the city’s dynamic energy and cultural wealth have remained enduring sources of inspiration for the Maison.
Evolving with creativity and mutual inspiration, the ever-flourishing relationship between Louis Vuitton and Seoul welcomes a new dimension today with Louis Vuitton Visionary Journeys Seoul. This immersive experience unfolds across six floors, showcasing the Maison’s creativity and savoir-faire while celebrating Seoul, a city where tradition, modernity, fashion and culture dialogue and thrive.
Louis Vuitton Visionary Journeys Seoul unfolds as an immersive narrative devoted to the Maison’s heritage of travel, craftsmanship and innovation. The scenography, designed in collaboration with Shohei Shigematsu-OMA, guides visitors through rooms on three floors that trace Louis Vuitton’s evolution from a visionary trunkmaker to a global House of Culture.
Le Café Louis Vuitton and the restaurant JP complete the experience with a gastronomic offering that combines creativity and Korean influences. Under the creative direction of Louis Vuitton pastry chef Maxime Frédéric – named World’s Best Pastry Chef in 2025 – Le Café features exquisite pastries, while two-Michelin-star chef Junghyun Park proposes a menu centered on local cuisine, embracing the Maison’s spirit of travel.
Following Shanghai and Bangkok, this newest cultural escapade featuring more than 200 pieces further extends Louis Vuitton’s experiential universe. As 2026 heralds the 130th anniversary of the Monogram, Louis Vuitton pays tribute to its eternally iconic and continually reinvented bags.
