LVMH celebrates the fifth anniversary of the Prix des Artisanes at La Samaritaine, reaffirming its commitment to supporting craftswomen

For the fifth consecutive year, the LVMH group is committed alongside ELLE magazines to reward the winners of the new edition of the Prix des Artisanes, honoring exceptional women whose talent, creativity and savoir-faire showcase French artisanal excellence through five categories: Fashion, Design and Tableware, Preservation of French Heritage, Winemaking and finally, Jewelry and Watchmaking.

A jury of experts identified the 2025 winners in each of the categories, selected from more than 620 applications.

This Wednesday, November 26, the 2025 Prix des Artisanes ceremony took place at La Samaritaine in the presence of jury members, the editorial staff of ELLE, ELLE Décoration and ELLE à Table magazines, employees and friends of the Group's Maisons as well as the winners of previous editions.

Antoine Arnault (Image and Environment, LVMH), Maud Alvarez-Pereyre (Human Resources Director, LVMH), Valérie Salomon (Director, CMI Média France), Véronique Philipponat (Director, ELLE France) and Danièle Gerkens (Editor in Chief of ELLE Décoration and ELLE à Table) awarded the winners, recognizing their inspiring work and their commitment to passing on their savoir-faire.

"The Prix des Artisanes highlights exceptional women whose creativity and technical mastery reveal the strength and beauty of our savoir-faire. It expresses LVMH's desire to support those who shape, transmit and reinvent artisanal excellence every day." Maud Alvarez Pereyre, Human Resources Director, LVMH

"These craftswomen embody an idea of luxury that is dear to us: one that unites hand, transmission and time. Each of their gestures combines precision and exceptional savoir-faire with rare and durable materials. These artisans promote the image of a creative, deeply responsible and modern France." Antoine Arnault, Image and Environment, LVMH

2025 WINNERS

Fashion Award

VERONICA MARUCCI, Milliner

Graduated in Fashion Design at the IED in Milan in 2004, it was in Paris that Veronica Marucci discovered her true passion: hats. A fetish accessory at all stages of her life which became the center of her artistic research. In 2015, she founded the Veronica Marucci Chapeaux Maison. Since then, she has created unique pieces for celebrities, haute couture Maisons and cinema. Her ambition: to put hats back at the heart of everyday life.
Her key moment. The opening of her boutique-workshop in 2015, rue Saint-Roch, next to the Louvre. The starting point of a creative adventure that established her as a reference for custom-made hats.

Her inspiration. Her customers themselves. Each personality becomes the starting point for a unique piece. Plays of shapes or dazzling colors, her hats reveal everyone's inner light.

Design and Tableware Award 

LAURA CAMBON – Glass artisan

A graduate of the Beaux-Arts and Arts Décoratifs in Paris, Laura Cambon began her career at Lalique, the iconic crystal Maison. There she discovered the magic of light passing through glass and the poetic universe of René Lalique. Trained at the European Center for Research and Training in Glass Arts (CERFAV), she opened her workshop in 2019 in the French Landes, where she creates custom decorations, panels and lighting for projects in France and internationally.
A key moment. Her encounter with glass at Lalique, a click that revealed her favorite material and guided her entire career.

Her inspiration. The poetry of nature: flowers, algae, foliage, shifting light. Her articulated meshes, inspired by textiles and jewelry, give glass unexpected flexibility and transform interiors into sensitive landscapes.

Preservation of French Heritage Award

MARION HERBAUX – Conservator-restorer of cultural property

A graduate of a master's degree in conservation-restoration of cultural property at Paris 1 Panthéon-Sorbonne, Marion Herbaux specializes in the restoration of works on paper. In 2011, she founded her Papier d'Antan workshop in the Hauts-de-France and restores manuscripts, drawings, posters and old maps for museums as well as for private clients. A master craftswoman since 2019, she obtained the title of conservator-restorer of cultural property in 2024.
Her key moment. At 11, watching a documentary on the restoration of the Hall of Mirrors in Versailles, she turned to her parents: "That's what I want to do." On the living room sofa, a vocation was born that still guides her today.
Her inspiration. Memory. Each document is a witness to life, sometimes yellowed or damaged, which she cares for so that it can pass through time. Restoring means preserving a fragment of history and returning it to future generations.

Winemaking Award

ANNE-SOPHIE QUENARD – Winemaker, oenologist

A vine engineer and oenologist graduated from the Changins school in Switzerland, Anne-Sophie Quénard traveled from Burgundy to New Zealand, from the United States to South Africa, before returning, in 2020, to the family estate of Chignin in Savoie. Heir to a wine-growing history dating back to 1644, she now cultivates 16 hectares organically, on demanding slopes worked by hand.
Her key moment. As a teenager, she did an internship with starred chef Jean Sulpice at Oxalys, revealing to her the world of wine and sommelier. Years later, the confinement, which she experienced from New Zealand, acted as a trigger. She decided to return to invest in the family adventure.
Her inspiration. The multidisciplinary nature of her profession, from the vine to the production of wine to sales, fascinates her. Each stage offers her avenues for reflection to fully integrate into organic farming.

Jewelry, Watchmaking Award 

ALEXANDRA BIOCHE – Prospector and lapidary

Following a serious health problem, Alexandra Boiche from Auvergne developed a passion for mineralogy. Training herself in cutting and repairing gems, she gradually transformed her fascination into a profession. In 2020, she founded the Geologic Garden workshop, with an ethical and artisanal approach. In 2024, she became the owner of her French sapphire deposit and opened her own cutting workshop.
Her key moment. Immobilized for months, she discovered mineralogy and began prospecting in the mountains, with a crutch in her hand. Stone became her refuge and her rebirth.
Her inspiration. Nature and prospectors' stories gave birth to her passion. Now, she leads introductory workshops to inspire and create vocations in order to revive this disappearing ancestral savoir-faire.