LVMH recognizes three Tech Partners for exceptional collaborations with its Maisons at 2025 LVMH Innovation Award ceremony  

LVMH announced the winners of the ninth LVMH Innovation Award during a ceremony which saw the jury name three prizewinners: Best Impact Prize, Best Business Prize and Most Promising Prize. The LVMH Innovation Award is emblematic of the Group’s vision of innovation as a collective force where creativity, technology and collaboration connect to shape the future of luxury.   

An eagerly awaited highlight of VivaTech, the LVMH Innovation Award ceremony took place on Thursday, June 12.     

LVMH Group Managing Director Stéphane Bianchi shared his vision of innovation as a prime source of excellence across the Group, and also commented on the new partnership between LVMH and Formula 1®, a groundbreaking alliance between two worlds driven by performance, innovation and global influence. Ellen Jones, Head of Environment, Social & Governance at Formula 1®, offered insights on how technological innovation contributes to making Formula 1® net zero carbon by 2030, and the ways in which its related R&D has positive impact for the entire auto industry.      

During the ceremony, LVMH reaffirmed its commitment to collaborating with startups and helping them scale up their collaborations with Group Maisons. The fruit of this strategy was showcased at the LVMH Dreamscape pavilion, presenting 15 projects with 11 LVMH Maisons that are already yielding tangible results.    

All the tech partners involved in these collaborations were shortlisted to compete for the Innovation Award. Three of them were recognized for solutions that have been co-developed within the LVMH ecosystem.   

“Innovation has always energized the growth of our Maisons and their desirability. This innovation is not an end in itself, but rather a means to achieve excellence. I’m always delighted to meet these young entrepreneurs, and to see them working with our centuries-old Maisons and be recognized for their entrepreneurial spirit and hard work,” said Bernard Arnault, Chairman and Chief Executive Officer of LVMH.  

2025 LVMH Innovation Award Winners 

Best Business Prize: Kahoona, for its collaboration with Dior  

Startup Kahoona proposes a real-time predictive audience segmentation solution for anonymous online visitors, taking the personalized customer experience to an unprecedented level. Kahoona won the Best Business Prize award for the solution that most effectively drives business growth and operational transformation.    

“We’d like to thank the LVMH innovation team for having believed in our ability to team up to set new benchmarks in hyper-personalization and for having welcomed us to La Maison des Startups LVMH. Our collaboration with the Dior team has been absolutely amazing, we’ve worked together as real partners. This is just the beginning of a tremendous adventure for Kahoona,” said Gal Rapoport, Co-founder and CEO of Kahoona. 

Best Impact Prize: Genesis, for its collaboration with Moët Hennessy   

The Best Impact Prize, celebrating technology that advances sustainability, ethics, responsibility, and accessibility, went to Genesis, which has created a data-driven digital tool to measure, monitor and improve soil health, and to effectively address ecological priorities. The innovative solution developed by Genesis has significant potential for replication and development within the LVMH ecosystem. This award is emblematic of LVMH’s desire to support the emergence of a new generation of tech leaders for the luxury industry.   

“It’s a great honor to receive the Best Impact Prize. We would like to thank all the Maisons and teams that worked with us within Moët Hennessy for their confidence and support. Genesis shines a light on the mysterious, yet absolutely essential world hidden literally beneath our feet— the soil — in order to ensure the sustainability of raw materials, from grapes to cotton. Our work aims to nurture products that are more resilient, and which better respect the environment in a continually changing world”, stated Adrienne de Malleray, CEO of Genesis. 

Most Promising Prize: OMI, for its collaboration with Guerlain  

 Startup OMI proposes a content creation studio that uses 3D models to create high-quality visuals more quickly, with greater flexibility and at reduced cost. OMI was awarded the Most Promising Prize, which recognizes the most promising young startup, underscoring OMI’s ability to merge creativity and efficiency.  

“We are honored to receive this prize, which is a great sign of recognition from LVMH and Guerlain. As a French pioneer in 3D AI, OMI is proud to bring iconic and incredibly desirable products to life thanks to our ‘digital twins’. Working with a Maison founded two centuries ago using the most advanced 3D and AI technologies expresses LVMH’s bold, innovation-inspired vision. We are both honored and proud to be part of this adventure,” said Hugo Borensztein, co-founder and CEO of OMI.