LVMH at the 9th edition of VivaTech, Europe’s largest event dedicated to startups and technology

For four days, from June 11 to 14, VivaTech brings together leading players in technological innovation from around the world – startups, major corporations, investors and tech leaders – for high-level exchanges and showcases.

As a founding partner of this key event, LVMH is once again presenting in a dedicated space – the LVMH Dreamscape – a panel of innovations imagined by its Maisons and their technology partners in support of the Group’s mission to “Savoir Faire Rêver” – “Crafting Dreams” – and together write the future of luxury.

June 11 – Day 1 – Dreams take shape at the crossroads of innovation and tradition

An elegant and open setting, the LVMH Dreamscape welcomes visitors beneath an ethereal white canopy – a delicate lace-like structure designed by Aectual, winner of the 2024 LVMH Innovation Award in the Sustainability & Greentech category, made with recycled materials and advanced 3D printing techniques.

This year, rather than presenting separately the innovations imagined by its Maisons and promising startups selected by the Group, LVMH has chosen to highlight shared stories – collaborations with already visible, tangible results and strong potential for deployment across the Group.

Inside its Dreamscape, LVMH spotlights no fewer than 15 inspiring collaborations between its Maisons and visionary tech partners.

Dreams, made real

At the entrance to the Dreamscape, the eye is drawn to a black robot in motion in front of a Louis Vuitton Speedy bag. This is the 3D photogrammetry system developed by Rigsters, enabling ultra-precise and efficient product digitization. Nearby, Louis Vuitton showcases how OKCC’s GenAI solution enhances these 3D assets with high-impact backgrounds or model applications.

A few steps away, in a space framed by majestic wicker giraffes, Dior presents two technology solutions that elevate the customer journey. One, developed by Kahoona, can personalize a user’s experience even if they are not logged in to Dior.com. The second, by Scandit, leverages augmented reality to assist both customer advisors and logistics operators in delivering exceptional service.

Just behind, a revolution in high jewelry awaits. Bulgari, in partnership with Dev4Side, has pioneered the concept of connected jewelry. A downloadable app scans micro-engraved serial numbers to access the product’s digital passport, offering a wealth of information about the origin, quality, and rarity of the stones.

Continue your visit past a robotic arm meticulously painting, dot by dot, a truly unique X.O decanter – the result of a collaboration between Hennessy and OKCC – and discover how Moët & Chandon uses AI, developed with Hiphen, to analyze grapes, enabling the Maison to assess nearly 16,000 grape batches in less than three weeks.

Pause for a moment to observe a Tiffany & Co. artisan engraving a piece of jewelry by hand – a demonstration of the Maison’s historical craftsmanship – and embark on a multi-sensory journey with Olfactory Sensories. Co-created by Guerlain, Olfy, and Ircam Amplify, this immersive installation translates the scent, sound and visuals of six key ingredients – jasmine, bergamot, rose, vanilla, tonka bean and iris – from the iconic Shalimar fragrance.

Inspiring Talks

On VivaTech’s Main Stage, Maud Alvarez-Pereyre, LVMH Group Human Resources Director, participated in a panel titled “The Human Algorithm: Leading Work and Talent in the AI Age”, alongside Jim Snabe, Chairman of Siemens, and Jonas Prising, CEO of Manpower.

In the face of the rapid transformations driven by AI, Maud Alvarez-Pereyre emphasized LVMH’s highly pragmatic approach: “We’re running pilots across each métier and scaling them up – which is a challenge in a decentralized group like ours. This is a human transformation, and HR plays a key role.” She also underlined LVMH’s strict governance on AI and its efforts to guarantee ethical and human-centered AI practices. “Human interaction is at the core of our industry, human craftsmanship at the heart of our products, and human connection at the center of our client relationships. AI may augment some of our roles, but it will never replace the human touch,” she concluded.

Beyond the mainstage talks, the LVMH Dreamscape serves as a dynamic space for dialogue and exchange, where numerous leaders will discuss the key tech challenges facing the Group and its Maisons. Over the four days of the event, more than 70 talks and nearly 200 speakers will take part.

June 12 – Day 2 – Celebrating Enduring Bonds with Startups

The second day of VivaTech began with a now-unmissable highlight of the event: the LVMH Innovation Award ceremony.

In front of a packed audience, Stéphane Bianchi, Group Managing Director of LVMH, officially opened the ceremony by reaffirming that, for LVMH, “innovation serves our constant pursuit of excellence in everything we do, in each of our creations. It supports the Group’s efforts across key dimensions such as luxury customer experience, brand desirability, and exemplary leadership.”

This 9th edition of the LVMH Innovation Award introduced an exciting new development: for the first time, the award recognized technology partners already collaborating closely with the Group and whose solutions demonstrate strong potential for broader deployment across several Maisons.

Following the jury’s deliberation, three out of the 13 shortlisted partners were honored with awards:

·       Best Business Prize: Kahoona, which worked hand-in-hand with Maison Christian Dior to create a hyper-personalized browsing experience for unregistered visitors on the Dior website.

·       Best Impact Prize: Genesis, whose soil health assessment solution is already being used by Moët Hennessy to guide regenerative agriculture practices in its vineyards.

·       Most Promising Prize: Omi, whose AI-powered 3D visual technology supported the centenary celebrations of Guerlain’s iconic Shalimar fragrance.

Each winner received a handcrafted trophy in sterling silver and vermeil, created by the Master Artisans of Tiffany & Co. at their Rhode Island workshop.

The ceremony, hosted by journalist Sandy Heribert, continued with a conversation between the three award winners and Antoine Arnault, LVMH’s Head of Image and Environment.

“Nothing will ever replace human interaction,” noted Antoine Arnault, adding that the ultimate luxury experience remains the one offered in-store. Technology exists to serve and elevate that experience.

LVMH, Global Luxury Partner of Formula 1®

Another key moment in the 2025 LVMH Innovation Award ceremony was the spotlight on the recently announced 10-year partnership between LVMH and Formula 1®. “We share many values — an ongoing quest for innovation, high performance and excellence — and every Grand Prix is a unique opportunity to showcase them,” said Stéphane Bianchi.

Ellen Jones, Director of Environment, Social and Governance at Formula 1®, also took the stage to share how technological advancements are helping Formula 1® reach its goal of net-zero carbon emissions by 2030 — and how this research and innovation are creating a positive impact across the automotive industry.