Métiers d’Excellence LVMH and Thélios announce the winners of the third edition of the Premio Maestri d’Eccellenza 

Métiers d’Excellence LVMH, together with Confartigianato Imprese, Camera Nazionale della Moda Italiana and Thélios, announced the 4 winners of the third edition of the Premio Maestri d’Eccellenza, an award aimed at safeguarding and celebrating the value of the Made in Italy artisans. Thanks to the collaboration with Regione Lombardia, already established in 2024, the award ceremony took place on the 39th floor of the Palazzo della Regione, Milano. 

The Premio Maestri d’Eccellenza of Métiers d’Excellence LVMH is the first award for Italian artisans that aims to raise public awareness of the importance of preserving craftsmanship and the unique skills of this country. The Premio recognizes artisans in three different categories: experienced artisans who have distinguished themselves for the quality of their work throughout their professional career; emerging talents with a promising project; and professionals who have distinguished themselves for their capacity for innovation, preserving historical knowledge and skills and reinterpreting them in a modern way. 

“Following the third Premio Maestri d’Eccellenza, LVMH reaffirms its commitment to the preservation and promotion of savoir-faire and artisanal craft. This mission remains central to our Métiers d’Excellence program. The Premio provides a platform for Italy’s artisans, who passionately uphold their craft on a daily basis, giving essential recognition to their contributions to Made in Italy I strongly encourage everyone to discover the amazing creations and virtuosity of this year’s prizewinners.” says Maud Alvarez-Pereyre, Group Chief Human Resources Officer, LVMH. 

The winners of the 2025 edition 

• Maestro Artigiano d’Eccellenza – Domitilla Biondi (Paper Poetry)  

Product: bas-reliefs on paper and porcelain 

In 2013, Domitilla abandoned her career in visual communications and digital design to pursue her passion. Since 2016, she has dedicated herself full-time to paper poetry, her innovative artistic technique, carving bas-reliefs on paper or porcelain with a surgical scalpel: a gesture that combines meditation and artisanal mastery. 

• Maestro Emergente Artigiano d’Eccellenza – Marta Benet Morera  

Product: ceramics 

Marta Benet Morera is a multidisciplinary artisan and artist whose work combines ceramics and textiles, intertwining traditional techniques and natural materials into essential forms. Her practice celebrates imperfection as beauty and embraces sustainability with a keen eye for contemporaneity and aesthetic research. 

• Maestro dell’Innovazione d’Eccellenza – Lucia Massei 

Product: jewelry 

Lucia Massei works primarily with precious metals, pigments, and silk. Her techniques are predominantly classical, with a special focus on borrowing from other applied arts, techniques, and materials, to create new symbiotic relationships. Her jewelry training blends with her studies in painting at the Accademia di Belle Arti di Firenze. 

Each winner will receive: 

• €10.000 to reinvest in their business; 
• Up to one year of mentoring with professionals from Maison Thélios, on topics and timelines to be agreed upon with the Maison; 
• Dedicated visits to the facilities of Maison Thélios to gain a deeper understanding of the production processes and the savoir-faire of the artisans and technicians involved. 

 Furthermore, at the request of the jury, a fourth prize was awarded to Elham M. Aghili, who received a special mention in the 2025 Premio Maestri d’Eccellenza. 

Elham M. Aghili, an Italian Iranian artist, combines art, fashion and design with a personal artisanal technique based on weaving yarns salvaged from yarn manufacturers' mistakes and leftovers. Inspired by Persian culture and dreamlike gardens, she creates installations and wearable sculptures that blend nature with her hybrid culture. 

The winners were selected by a distinguished jury, composed of experts from within and outside the Group: 

• Ferzan Ozpetek (Film director – President of the Jury) 
• Toni Belloni (Advisor to LVMH CEO and President of LVMH Italy) 
• Maud Alvarez-Pereyre (Group Chief Human Resources Officer LVMH) 
• Marion Bardet (Group VP Métiers d’Excellence LVMH) 
• Marco Granelli (President of Confartigianato Imprese) 
• Moreno Vignolini (President of Confartigianato Moda) 
• Carlo Capasa (President of CNMI) 
• Alessandro Zanardo (CEO, Thélios) 
• Sara Osculati (Chief Brand & Marketing Officer, Thélios) 
• Enrico Cori (Virtuoso 2021, Thélios) 
• Stefania Lazzaroni (General Director, Altagamma) 
• Simone Marchetti (Editorial Director of Vanity Fair) 

For this third edition, the role of jury president has been assigned to Ferzan Ozpetek, an internationally renowned filmmaker considered among the most influential on the contemporary Italian scene. In many of his productions, the director forges a connection between the great cinema tradition and the world of craftsmanship, always with meticulous attention to detail and a profound respect for cultural heritage. Furthermore, having Thélios as a partner LVMH Maison this year, a long-time sponsor of the Venice Film Festival, the connection with the world of cinema was immediate. 

Concluding this third edition, in which more than 350 artisans registered, Bvlgari has been announced as the Maison LVMH partner for the fourth edition of the Premio Maestri d’Eccellenza, which will be held in 2026. 

Métiers d’Excellence LVMH 

Practiced by more than 110.000 employees worldwide, the Métiers d’Excellence LVMH, professions requiring a unique savoir-faire, encompass more than 280 métiers in the fields of Creation, Craftsmanship, and Customer Experience. 

The Métiers d’Excellence have a threefold mission: 

• TRANSMITTING skills to the next generation, to ensure a prosperous future for our professions and recruit new talent; 
• PROMOTING and developing talent within our Maisons; 
• REVEALING the extraordinary heritage of exceptional savoir-faire that makes LVMH a unique group worldwide and raising awareness among the general public of our commitment to preserving external savoir-faire as well;  

According to the data of 2024, Italy is home to six of the Group's iconic Maisons (Bvlgari, Acqua di Parma, Loro Piana, Fendi, Pucci and Cova) with a significant economic impact on the region: 

• Over 18,000 employees (including 7,000 in a profession of excellence) 
• More than 60 manufacturing plants 
• Over 270 boutiques