The LVMH Group mobilized with unprecedented solidarity to contribute to the fight against the virus. Around the world, especially in France, where many LVMH Maisons were founded, the Group and its employees showed unwavering commitment. Thanks to their spontaneous engagement, the Group and its Maisons were able to deploy actions in support of communities around the globe.
Production of hand sanitizer
The LVMH Group initiated large-scale actions to assist public health authorities, mobilizing production units at its Perfumes & Cosmetics Maisons to make large quantities of hand sanitizer gel.
Parfums Christian Dior, Guerlain and Parfums Givenchy all retooled their facilities to make tons of hydroalcoholic gel and distribute it free to healthcare establishments, local municipalities, non-profits and other important stakeholders (Préfecture de Police de Paris, Air France, supermarket chains, etc.).
Production of masks and gowns
With a shortage of medical materials in France and around the world, civil society quickly stepped up to help stem the spread of Covid-19. LVMH Maisons and volunteer staff contributed to this wave of solidarity.
Several Louis Vuitton workshops in France produced non-surgical masks, approved by authorities. Over 300 leather goods artisans worked at 12 workshops at the Marsaz and Saint-Donat (Drôme), Condé (Indre), Saint-Pourçain (Allier), Ducey (Manche), and Sainte-Florence (Vendée) sites.
Dior reopened a workshop in Redon in Brittany (normally specialized in Baby Dior clothing) where volunteer staff made personal protection supplies essential to slowing the spread of the virus.
Masks were given first to vulnerable people or workers in contact with the public whose presence was essential to allow the country to continue functioning (supermarket checkout staff, retailers, staff at government offices, etc.).
In addition, Louis Vuitton’s Paris workshop produced medical gowns for staff at Paris hospitals.
Support for local communities
Moët Hennessy also marshaled its forces to fight the pandemic. With an international network of staff and production sites, the Wines & Spirits division of LVMH assisted hospitals and medical staff in all its host regions worldwide.
Among its many initiatives, Moët & Chandon donated essential equipment (hand sanitizer, gloves, goggles, etc.) to the Auban-Moët hospital, delivered breakfasts each morning and helped fund cleaning and disinfection of the hospital by one of its contractors. It also opened housing used by grape harvest workers in Pierry to healthcare staff at the hospital, giving them a nearby place for much-needed rest.