The LVMH Environment Department has worked closely with the Group’s Maisons for 25 years to help them reduce their environmental footprint thanks to a host of initiatives.

Created in 2016, the biennial LIFE in Stores Awards celebrate the most effective and innovative initiatives introduced to elevate the environmental performance of LVMH Group stores. The awards for different categories are certified by an independent external agency. Beyond the presentation of the prizes, the LIFE in Stores Awards are designed to drive continuous improvement and provide inspiration for all LVMH Maisons. The awards cover a variety of categories, including Building Insulation, Lighting Density, Air Quality, Energy, Interior Design and Maintenance.

Seven awards were presented in 2020 to five winners: Building Insulation and Energy Management (geothermal installations) for Louis Vuitton, Florence; Lighting (19 W/m²) and Interior Architecture (materials traceability) for Bvlgari, Milan Montenapoleone; interior Air Quality for Loro Piana, Munich; Maintenance for Berluti, Paris Saint-Honoré; and Progression, (special category) for Christian Dior, which in one year halved its lighting density per square meter.

In 2020, the  CSTB (Centre Scientifique et Technique du Bâtiment, the French construction industry research and innovation agency) formally certified that the LIFE v4 standards framework is equivalent to – and for certain criteria exceeds – the requirements of LEED, a top industry standards benchmark. This enables LVMH Maisons to measure their environmental performance in all countries where they are present and for all types of store configurations.

Architects, Visual Merchandisers and Sourcing Managers at LVMH Maisons have also benefitted from free online training over the past three years, enabling them to acquire the expertise needed to develop an array of energy-saving projects. The training is validated by Bronze, Silver and Gold medals. LVMH also organizes tours and conferences to help inspire creatives to combine energy conservation with ideas that trigger a resounding “Wow!” effect.