LIFE 360 is the new environmental performance roadmap for the LVMH Group for the coming 3, 6 and 10 years, building on the LIFE 2020 (LVMH Initiatives for the Environment) program.
LVMH’s environmental policy has been a pillar of its growth strategy for the past 27 years. This policy accelerated in 2012 with the creation of the LIFE (LVMH Initiatives For the Environment) program, which made sustainable development an integral part of the strategic business plans of all LVMH Maisons.
In 2016, LVMH consolidated the LIFE program around four objectives shared by all Maisons in order to accelerate progress towards environmental excellence by 2020: improve the environmental performance of all products, apply the highest standards across procurement chains, improve the environmental performance indicators of all sites, and reduce CO2 emissions.
Having achieved and sometimes exceeded these objectives, LVMH has decided to build on the achievements of LIFE 2020 by pursuing even more ambitious targets with its new LIFE 360 plan. This new strategy sets three key deadlines – 2023, 2026 and 2030 – and revolves around four product-focused pillars:
- Protect biodiversity, with an emphasis on two areas: support for the Man and Biosphere program in partnership with UNESCO, and pilot trials, such as regenerative agriculture for the Wines & Spirits sector. LVMH also partners with Canopy on forest conservation.
- Fight climate change thanks to LVMH’s commitment to pursue efforts to improve the energy performance of its sites and stores, focusing on CO2 emissions that are not directly linked to product manufacturing, but result from other stages in the product lifecycle, including transportation, procurement and use.
- The circular economy, through initiatives such as recycling unsold products, upcycling by making clothes from existing stocks, or identifying alternative materials.
- Transparency to address the expectations of society for more information about products and better traceability.