Promoting moderate consumption and responsible choices
As leader of luxury wines and spirits with iconic Maisons, we promote the art of tasting and invite our consumers to discover our Heritage and savoir-faire. We are also fully aware that our first societal responsibility is to prevent risks associated with harmful alcohol consumption. Moët Hennessy is committed to promoting moderate consumption and responsible choices about alcohol both towards our employees and consumers.
Crafting experiences requires us to help adult consumers make responsible choices about whether, when and how much to drink. Alerting and educating our consumers, customers and employees on risky behaviors such as excessive consumption or drunk driving is a priority. Some people should not drink at all, and we notably take a strong stance against underage drinking. We also believe that pregnant women should be better informed of the risks linked to the consumption of alcohol for their child.
Supporting public health
Moët Hennessy fully supports the World Health Organization’s goal of reducing harmful drinking by 10% worldwide by 2025.
Moët Hennessy joined the International Alliance for Responsible Drinking in October 2021, the leading industry group dedicated to the promotion of responsible drinking. Moët Hennessy is committed to meeting the IARD standards on digital marketing, consumer information and labelling, e-commerce and working with our industry peers to further the responsible drinking agenda. Our implementation plans will be deployed over the 2021-2025 period and build on previous commitments.
For example, Moët Hennessy developed a first comprehensive Code for Responsible Communication and Marketing more than 15 years ago. The Code has been regularly reviewed since then, and more recently to reflect the International Alliance for Responsible Drinking Digital Principles and Digital Influencers Principles. Marketeers are trained on the Marketing Code, which is also systematically shared with our external agencies. Moreover, Moët Hennessy is a member of the World Federation of Advertisers’ Responsible Marketing Pact against minors’ exposure to alcohol beverage marketing.
Raising awareness with our employees
Our corporate culture is built on moderation and responsible tasting and constantly empowers our employees to be exemplary ambassadors of responsible consumption.
Conscious of the need to raise internal awareness on responsible consumption, we have developed specific trainings for employees as well as events guidelines for Maisons and Markets.
Moët Hennessy is an ambassador for the global association “Wine in Moderation – Art de vivre” which brings together wine players from around the world to demonstrate social responsibility.
At local level, Moët Hennessy also supports national industry initiatives for responsible drinking such as Responsibility.org in the US, Prevention & Moderation in France, and other local initiatives.