AMPLIFYING CREATIVE CIRCULARITY
To achieve the objectives of the LIFE 360 program regarding creative circularity, the Group and its Maisons are improving the eco-design of their products and packaging and rolling out sustainability services—repair, refill, and recovery through repurposed product channels. LVMH is constantly optimizing existing materials and also developing new sustainable materials.
The 2023 goal of the LIFE 360 plan to roll out new circular services in the Maisons has been achieved. To continue fulfilling its commitments, LVMH is harnessing creativity—one of the Group’s core values—to reduce the environmental footprint of its products. Within its Maisons, the company is implementing upcycling, recycling, and the recovery of fabric and leather offcuts, and is developing new eco-design processes to redefine the standards of luxury. LVMH Circularity, created in 2023, coordinates the integration of repurposed materials into its production lines through partnerships between innovative startups and the Group’s Maisons.
EXPANDING SERVICES FOR SUSTAINABILITY
The Group and its Maisons are implementing initiatives to improve the environmental performance of products throughout their entire life cycle. Repair and refilling, which have become essential, enhance brand image and customer relationships while also extending the lifespan of products. In 2025, more than 10 million repairs, refills, and product takebacks were carried out within the Group. Repairs and refills have generated nearly 500 million euros in revenue. To support this initiative, the “Repair and Care” task force, established in 2023, now assists 18 Maisons in developing and standardizing their maintenance and repair services.
Several Maisons are also strengthening their circular initiatives. Louis Vuitton currently operates 12 repair centers worldwide, where 500,000 products are restored each year. In Fragrances & Cosmetics, Guerlain launched a new refill system for Orchidée Impériale in 2025, reducing the product’s carbon footprint by 30% from the very first use.
At the same time, RIMOWA is continuing to expand its Re-Crafted program internationally, while Sephora is expanding its collection efforts through the Beauty (re)Purposed initiative, carried out in partnership with the NGO Pact Collective, which had collected more than 45 metric tons of packaging as of August 2025.
Finally, the Group is continuing to develop repurposed product channels through LVMH Circularity in order to facilitate the reintegration of unsold merchandise, production offcuts, and strategic materials into the Maisons’ value chains.
ACCELERATING THE SUSTAINABLE TRANSFORMATION OF PACKAGING
The Group’s Maisons are continuing to transform their packaging to reduce their environmental footprint and limit the use of virgin fossil-based plastic in line with the LIFE 360 objectives. In 2025, customer packaging consisted of 49% recycled materials, and its volume was reduced by 15%.
Several Maisons are developing new generations of packaging that combine appeal with environmental performance. Chaumet has reduced the carbon footprint of its iconic jewelry box by two-thirds by incorporating 80% recycled materials, while Zenith has launched a box made without virgin fossil-based plastic and composed of 80% recycled materials. At Louis Vuitton, a comprehensive eco-design approach to packaging has reduced the use of single-use virgin plastic by 90% since 2019.
To accelerate the development of sustainable solutions, LVMH is also continuing its collaborations with several consortia and industrial partners specializing in recycled, bio-based, and circular materials—such as Avantium—as well as the development of new technological solutions shared among the Maisons.
SYSTEMATIZING ECO-DESIGN
Guided by its goal of achieving 100% eco-designed products by 2030, LVMH is accelerating the rollout of eco-designs across its Maisons to reduce the environmental impact of its products throughout their entire life cycle. In 2025, 37% of the Fashion & Leather Goods products evaluated already met the LIFE 360 eco-design criteria, which are based in particular on the use of certified, recycled, or regenerative agriculture materials, their traceability, and the existence of repair services.
Eco-design is also becoming a driver of creativity and innovation for the Maisons. For its Paula’s Ibiza 2025 collection, Loewe used Orange Fiber & TENCEL™, a fiber developed from citrus waste, to reduce its reliance on virgin resources. Sephora has launched a new line of solid skincare products formulated without water and made with 95% biodegradable ingredients. They are designed to significantly reduce the products’ environmental impact compared to traditional liquid formulas.
To support this transformation, LVMH is continuing to develop measurement tools dedicated to eco-design across all of its business sectors. These tools make it possible to assess the environmental impacts of products based on criteria that include, among other things, raw materials, circularity, repairability, and traceability.
CREATING SUSTAINABLE AND DESIRABLE MATERIALS
LVMH places creativity, innovation, and circularity at the heart of its materials policy in order to foster new uses and new aesthetic codes for the luxury of tomorrow. The Maisons are developing approaches based on reuse, upcycling, recycling, and the use of innovative materials in order to balance desirability, simplicity, and the conservation of natural resources. Driven in particular by LVMH Gaïa, the Group’s materials innovation strategy aims to develop new sustainable solutions and reduce pressures related to rare or agricultural materials. In 2025, LVMH Gaïa supported the Maisons in developing innovative creations that combine artisanal excellence with scientific innovation, such as the synthetic diamonds developed for Guerlain and Parfums Christian Dior. Finally, all the Maisons now have access to the LVMH materials library, which brings together more than 180 sustainable materials ranging from innovative textiles to interior design materials.
REDUCING AND RECYCLING OUR WASTE
The LVMH Group and its Maisons aim to reduce waste generation by 10% across all production and logistics sites by 2030. Through LVMH Circularity, the Maisons are developing systems for collecting, recycling, and reincorporating materials from offcuts, unsold items, and idle inventory to promote their reuse in new products. In 2025, more than 314,000 meters of fabric were upcycled, and more than 9,000 m² of leather were incorporated into circular initiatives. Creative initiatives centered on upcycling are on the rise: Christian Dior Couture reuses materials from previous collections in its window displays and certain exclusive designs, Chaumet has transformed 312 kilograms of old uniforms into art installations in collaboration with FabBRICK, Loewe creates bags from leather offcuts, and Louis Vuitton reinterprets certain older models in new collections. LVMH is also continuing its efforts to promote environmental awareness, training, and management to strengthen sustainable resource and waste management practices across all of its Maisons.
