10 ICONIC CREATIONS
THAT TRANSCEND TIME 

The Andy loafer was born from an unexpected encounter, almost as if it was written for the big screen. One morning in the 1960s, Yves Saint Laurent and Andy Warhol walked into the Berluti boutique at 26, rue Marbeuf in Paris. The pop art icon had in his pocket a sketch of a shoe he hoped to see brought to life by Torello Berluti. While Torello hesitated, his cousin Olga, newly arrived at the Maison, took hold of the drawing and imagined a bold design for these loafers, with stitched platforms and avant-garde details. 
 
Warhol was instantly captivated—just as generations of elegant dressers would be. During the fitting, the artist noticed a crease running across the leather. Olga explained: the leather came from a transgressive cow, one that frequently rubbed against the barbed wire of its fence. A story perfectly suited to Warhol’s imagination. Fascinated, he vowed to wear only shoes made from that leather. 
 
Nearly sixty years later, the Andy loafer has become a staple of the modern man’s wardrobe. Constantly reinterpreted, it remains a timeless emblem of Berluti’s heritage. 

Constantly shedding its skin through the creativity and vision of the Roman master jeweler, Bvlgari has turned the serpent into a symbol of eternal renewal and bold metamorphosis. For over 75 years, the Serpenti watch has embodied ultra-chic style and stood as a symbol of Bvlgari’s horological innovation.  
With the Serpenti Seduttori Automatic, Bvlgari reimagines its legendary 1948 model. Designed to feel as light as a second skin, it becomes a true work of horological art: a perfect balance between precision mechanics and refined design. 
At its heart beats the Lady Solotempo BVS100 automatic movement, fully conceived and assembled in Switzerland at the Bvlgari Manufacture in Le Sentier. This new calibre reflects the Maison’s unmatched expertise while echoing the most advanced techniques of its time. With a 50-hour power reserve, the Serpenti Seduttori doesn’t just tell time, it sets it and redefines it, opening a new chapter in Bvlgari’s horological legacy. 

An architectural masterpiece that transcends trends and eras, a prominent symbol of French elegance, the Bar jacket – conceived by Christian Dior in 1947 – became one of the most iconic pieces of Dior’s New Look, sealing the founding-couturier's success with his very first collection. The idea of the Bar suit came to life in Monsieur Dior’s mind at the Plaza Athénée, the Parisian palace that he enjoyed visiting for lunch or at the end of the day. With its sharply cinched waist, soft shoulders and flared basques, it highlighted the feminine figure and magnified the curves of the hips.  
Drawing its inspiration from Parisian style and the 1940s, the Bar jacket was more than just a couture piece : it was a visionary redefinition of femininity. The quintessence of Dior tailoring, this creation reflected a new attitude, that of powerful women, and soon became a manifesto of style, a symbol of emancipation and self-expression. 
Over the decades, this emblematic object of desire has evolved without ever losing its essence. Reinventing the jacket today, the Maison remains faithful to the lines of the original design, while evolving into contemporary silhouettes.  

Created in 1925, Shalimar is the icon of Maison Guerlain.  
A tribute to the passionate love story between Emperor Shah Jahan and Princess Mumtaz Mahal, Shalimar, meaning 'temple of love' in Sanskrit, pays homage to the luxurious gardens of Shalimar in Lahore, India. It was this very special place that inspired Guerlain Perfumer Jacques Guerlain to create a revolutionary fragrance, which would go on to redefine the art of perfumery. 
Inspired by a bold olfactory vision, the Perfumer composed a captivating scent blending bergamot, vanilla, and tonka bean, elevated by the Maison’s signature fragrance accord: the Guerlinade. The result caused a sensation. Shalimar, the first-ever amber fragrance in history, was born. 
For decades, Shalimar has remained one of the world’s most timeless fragrances, worn by countless influential personalities. Its Art Deco bottle, inspired by the garden’s fountains, is a masterpiece symbolizing the timelessness of Guerlain creations. 

Created in 1870, at the request of Maurice Hennessy, Hennessy X.O is the first cognac in the « Extra Old » category. This unique blend, made from rare eaux-de-vie and meticulously aged in young barrels, offers remarkable depth and complexity, as well as balanced aromas of candied fruit, wild cocoa and delicate spices.  
The Hennessy X.O decanter was designed in 1947 by Gérald de Geoffre, the great-grandson of Maurice Hennessy. Known for its distinctive and avant-garde design, the decanter revolutionized the world of cognac, moving away from the traditional Charentaise bottle. Its voluptuous curves and embossed grape motifs echo the richness of the blend and have become a symbol of the Maison.  
Thanks to a heritage shaped by savoir-faire passed down through eight generations of master blenders, Hennessy X.O perpetuates the art of blending, ensuring each eau-de-vie reaches its full potential. This cognac has not only marked its time, but it has also set a benchmark for refinement and aging in the spirits world. 

 The Capucines handbag embodies all the greatness of Louis Vuitton’s maroquinerie savoir-faire. Behind its refined design lies a jeweler-like precision. Only the most experienced artisans possess the knowledge to bring it to life: each Capucines is made of 250 components, meticulously assembled in a hundred production steps.
 
Yet, it draws its strength from its simplicity — a quiet refinement cherished like a precious talisman. At once a woman’s name, a flower, and a tribute to the location of Louis Vuitton’s first workshop at 4 rue Neuve-des-Capucines in Paris, this creation is far more than an accessory, it is a keepsake to be passed through the generations. 

Unveiled in 1969, the TAG Heuer Monaco defied convention from the very start thanks to its radical square case and pioneering status as the first water-resistant automatic chronograph. It rose to iconic status when Steve McQueen chose to wear it in the movie Le Mans in 1971, sealing its connection to the world of motor racing. With its bold geometry, signature blue dial, and sapphire crystal, the TAG Heuer Monaco makes a bold statement in avant-garde watchmaking.  
 
Over the decades, the collection has kept pace with innovation and modern aesthetics, without ever compromising its rebellious style. From the TAG Heuer Chronograph Monaco x Gulf edition in 2022 to the TAG Heuer Monaco Split-Seconds Chronograph in 2024, each new model proudly celebrates the brand’s racing heritage. Today, the TAG Heuer Monaco keeps pushing boundaries — a bold emblem rooted in the DNA of the Swiss Maison.  

For nearly 130 years, RIMOWA has stood at the forefront of travel innovation, renowned for its unmatched expertise in aluminum craftsmanship. The Maison crafts its suitcases from its signature material: endlessly recyclable aluminum, the result of a perfect balance between engineering and German artisanal know-how.  

No model better embodies this legacy than the Original. Designed to go far beyond borders, this collection is made to last: backed by a lifetime guarantee, it symbolizes the Maison’s unwavering commitment to durability.  
In line with this vision, RIMOWA launched the RE-CRAFTED program. The initiative gives a second life to used RIMOWA aluminum suitcases by focusing on repair, reuse, and recycling. A committed approach, true to RIMOWA’s values — because the Maison doesn’t just make luggage, it creates pieces that do more than simply endure time: they challenge it. 

Carrying forward the visionary spirit of its founder, Maison Ruinart has made Chardonnay its signature grape. With Dom Ruinart, its most prestigious Blanc de Blancs cuvée, the Maison expresses the finesse and aromatic freshness of this singular grape. 
With the 2010 vintage, Ruinart revives an ancestral savoir-faire: aging under cork and manual disgorgement — traditional methods that enhance the wine’s depth, amplitude, and elegance. This vintage was shaped by a unique year, marked by a fresh spring, a balanced summer, and heavy August rains that spared the Chardonnay. Harvested at perfect maturity, the grapes showed remarkable balance and aromatic richness.  
Crafted exclusively from Grand Cru Chardonnay — the finest grapes from the Côte des Blancs and Montagne de Reims — Dom Ruinart 2010 reveals a precise structure, vibrant energy, and layered aromatic expression. Aged for over ten years in the Maison’s historic chalk cellars, the wine preserves both freshness and complexity.  
Delicately dosed as an Extra Brut, Dom Ruinart 2010 is presented in a refined, textured case inspired by the Maison’s emblematic Crayères. 

The Bird on a Rock, introduced by Tiffany & Co. in 1965 and designed by Jean Schlumberger, is an expression of love’s soaring optimism. Inspired by a yellow-crested cockatoo that the designer encountered during his travels in Asia, the motif features a whimsical bird perched atop a vibrant gemstone. As the House’s most emblematic creation, it achieved iconic status in 1995 when Tiffany & Co. mounted the legendary 128.54-carat Tiffany Diamond in the setting.  
  
Worn by the world’s most glamourous women and men, the Bird on a Rock continues to adorn some of the most stylish and influential individuals. A showcase of exceptional craftsmanship and legendary gemstones, each piece is handcrafted by more than eight artisans over a span of 50 hours. It is the quintessential embodiment of Tiffany & Co.’s legacy of inventiveness and extraordinary savoir faire.  
  
Today, the Bird on a Rock continues to stand the test of time. Under the direction of Tiffany & Co. Chief Artistic Officer Nathalie Verdeille, the beloved creation has been brilliantly reimagined in modern expressions—each one faithful to the spirit and aesthetic of the original.