LVMH, Founding Partner of VivaTech

Leadership & entrepreneurship

At LVMH, innovation is fundamental to the Group’s and its Maisons’ long-term success. Combined with creativity, innovation figures at the heart of the delicate balance required to continually renew our offer while resolutely looking to the future, always respecting our unique heritage.Since the first edition LVMH is one of the Founding Partner of VivaTech and continues to demonstrate its commitment to innovation.

In 2022, in the 600-sq.m. “LVMH Apartment” set up at the Porte de Versailles exhibition center in Paris, the Group showcased innovations by 16 of its Maisons, solutions developed by the 21 startups shortlisted for the LVMH Innovation Award and collaborations with 5 startups from previous years. The “Open Kitchen” section of the LVMH stand has also hosted the DARE intrapreneurship program and La Maison des Startups.


LVMH was also present on the VivaTech digital platform, which has broadcast four tech talks hosted by Livi – LVMH’s new “Face of Innovation” –, 20-minute sessions to discuss key topics for the future of the luxury industry, on four different topics:

Livi, LVMH’s innovation avatar

Throughout VivaTech, visitors were invited into the lounge room of LVMH’s virtual apartment to tune into the Tech Talks.

She moderated two of these Tech Talks with Group experts on:

  • Blockchain, NFTs and the Metaverse – and how these technologies can lead to a more immersive and environmentally responsible luxury experience – with experts from Bulgari, Givenchy and Louis Vuitton.
  • Data Transformation and Beauty Tech, during which experts from Make Up For Ever and Sephora demonstrated how AI can be used to create a personalized shopping experience and help customers discover new products.

The 2022 LVMH Innovation Award

LVMH revealed the winners of the 6th LVMH Innovation Award during a dedicated award ceremony. TOSHI, a startup which provides the sustainable and highly-customized last-mile solution for luxury retail brands to better serve their omnichannel customers, was chosen as the overall winner after deliberation by Bernard Arnault, Chairman and CEO and members of the selection committee.

Six other startups were awarded in specific categories: 3D/Virtual Product Experience & Metaverse, Employee Experience & CSR, Media & Brand Awareness, Omnichannel & Retail, Operations & Manufacturing Excellence, and Sustainability; and one received a Special Mention in the Data & Artificial Intelligence field.

More information here.