Louis Vuitton

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Louis Vuitton
Louis Vuitton

Louis Vuitton Louis Vuitton

Since its creation, Louis Vuitton has been inspired by a desire to explore new horizons, continually accompanying a world in motion with its emblematic creations.

Creation date: 1854
Chairman and CEO: Michael Burke
Head office: 2, rue du Pont-Neuf, 75001 Paris - France
Website: www.louisvuitton.com

Identity

Founded in Paris in 1854, Maison Louis Vuitton has inherited the ambition and vision of its founders. This legendary history built around travel continues to place the House at the forefront of creation. Still today, Louis Vuitton’s spirit of adventure is expressed through its unique heritage, values and rigorous spirit of innovation and ingenuity, the boldness of its creations and the demand for perfection in its designs.  Leather goods, ready-to-wear, accessories, shoes, watches and jewelry. The House’s creations leave their mark with objects that have become legendary. All over the world, the House welcomes its clients into a world that reflects its founding values and that is sold exclusively in Louis Vuitton boutiques.  Since November 5th, Nicolas Ghesquière has been the Creative Director of Women’s Collections.  Kim Jones has been the Creative Director of Men’s Collections since March 1, 2011.

Louis Vuitton campaign with Michelle Williams, 2014 © Louis Vuitton campaign / Peter Lindbergh

Icon

Created by Georges Louis Vuitton in 1896 as a tribute to his father's genius, the Monogram canvas was quickly adopted by great travelers and adventures. The Steamer, Keepall and Speedy bags, originally designed in leather and canvas, were reborn in the brand new Monogram canvas which became a sign of distinction, excellence and rarity.

Women's Fall / Winter 2014-2015 © Louis Vuitton Malletier / Giovanni Giannoni

Insights

Michael Burke, CEO of Louis Vuitton © Louis Vuitton Malletier / Jean-François Robert

” Each day, all over the world, our customers enter our stores in search of something truly extraordinary, something that Louis Vuitton has a unique ability to offer. This enthusiasm inspires Louis Vuitton to constantly go further, transforming its founders’ initial journey into a great adventure that continues and gains momentum every day.”

Inspirations

The soul of travel since 1854… Born of an initiatory exploration, the House founded by Louis Vuitton remains deeply immersed in its founder’s spirit of freedom and conquest. Over time and as new discoveries were made, it accompanied the rise of transportation: railways, cars, steamers, transatlantic liners, hot air balloons and airplanes, each time adapting its design, material and ergonomics to the specific characteristics of the journey and the travelers.  Ever pioneering, the House has followed its clients, even preceded them, never afraid of the unknown or distant horizons, always boldly choosing to push back the boundaries to discover new territories.

Jacques-Henri Lartigue © Ministère de la Culture - France / AAJHL

Outlook

Since its foundation, the craft of trunk-making has forced the House to develop additional savoir-faire, such as leather goods making, locksmithing and box making. Historically known for its Monogram and Damier canvases, the House has created leather products bearing the now famous signatures of Epi and Taiga, but also increasingly sophisticated leathers such as the leather of the SC bag designed by Sofia Coppola and the already legendary Capucines bag. In the same spirit, since 1997, Louis Vuitton has taken on the role of a true “fashion house” with lines for men and women.

Key figures

  • 4 rue des Capucines: Louis Vuitton's first store opens in 1854
  • 12 leather goods workshops in France
  • 250 the average number of operations needed to create a Louis Vuitton leather bag