“Gaiety is one of the most important elements I brought to fashion. I brought it through color.”
Emilio Pucci

Creation date: 1947
CEO: Saar Debrouwere
Head office: Via Fieno, 3 Milan - Italy
Website: www.pucci.com


Emilio Pucci, Marquis of Barsento, founded the brand that bears his name in 1947. He unexpectedly began his career on the Swiss ski slopes, to open his first boutique in Capri in 1950. A citizen of the world, constantly traveling between his native Florence and the holiday resorts favored by the jet set, he envisioned the modern woman following a revolutionary intuition full of style and personality. He dressed such women with easy, immediate pieces that express a new idea of ​​elegance: fast, joyful, spontaneous, effortless. He embraced, with a unique sense of color, the American idea of ​​sportswear, the need for absolute comfort, which he combined with an innate taste for beauty and luxury. He left a permanent mark, summarized by the prints that earned him the title of The Prince of Prints.

On September 1st 2021, Camille Miceli was appointed Artistic Director of Emilio Pucci. She will bring a new chapter in the history of the Maison and embark on a new global project.

Marquis Emilio Pucci fastens a ski for Mrs Poppi de Salis, who wears a Pucci ski outfit; Zermatt, 1947. Harper’s Bazaar, December 1948. © Emilio Pucci


The Emilio Pucci creations combine pure lines with the joy of color. He favored fluid, elastic materials such as the Emilioform jersey, which allow total freedom of movement and use. The Marilyn dress, loved by the actress and an international success, was designed for the sophisticated woman always on the go. One just had to roll it up and pack: in its happy ease, it was the contemporary spirit made dress, for globetrotters in constant travel. The idea of the first leggings, the palazzo pajamas and the caftans, and the foulard shirts was equally innovative in its dynamism.

Models on the roof of Palazzo Pucci in Florence, wearing the Spring/Summer 1967 Collection © Emilio Pucci Archive, Florence


© Jean Baptiste Mondino
“I am delighted to lead the Artistic Direction of the Maison Pucci, a Florentine brand that has been celebrating the joy and art of Italian living for over 70 years. It’s an honor for me to be able to contribute to the great history of this Italian Maison.’’

Key figures

  • 1950 Opening of the first boutique in Capri
  • MORE THAN 500 Colours in the Emilio Pucci Archive
  • 2.000 SQM The biggest Pucci print to dress the Baptistery of San Giovanni in Florence

Pucci on social media

  • Immerse yourself in the vibrant world of La Piazzetta collection.   Photographer: Will Scarborough Stylist: Imruh A… twitter.com/i/web/status/1…
  • Swim into summer with the latest chapter of La Grotta Azzurra collection Photographer: Lachlan Bailey Stylist: Emm… twitter.com/i/web/status/1…
  • Refresh your summer wardrobe with La Grotta Azzurra collection. Photographer: Lachlan Bailey Stylist: Emmanuelle A… twitter.com/i/web/status/1…

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