Barton Perreira

Barton Perreira
Barton Perreira
Barton Perreira

Barton Perreira

Barton Perreira is a luxury eyewear brand that takes time to invest in craftsmanship that produces nothing less than the finest eyewear in the world.

Creation date: 2007
CEO: Bill Barton
Head office: 459 Wald Irvine, California - USA
Website: www.bartonperreira.com

Identity

Founded in 2007 by Bill Barton and Patty Perreira in Southern California, Barton Perreira draws inspiration from the perpetual sunshine and enchanting golden-hour sunsets that paint the state in gold. Barton Perreira embodies a fusion of innovation, craftsmanship,  and a resolute commitment to pushing the boundaries of eyewear excellence. In 2023, Barton Perreira entered LVMH, after the acquisition by Thélios, the Group’s eyewear expert.

The ‘D.ELLIS’ sunglasses from the Spring / Summer 2024 Collection

Icon

Barton Perreira’s design language centers on a minimalist aesthetic, forgoing prominent logos and instead highlighting the beauty inherent in subtle elements. This includes nuanced features like the gentle contours of the acetate, designed for an optimal fit, delicate filigree engraving on titanium components, 24K gold-plated hinge details with the brand icon logo and hand-painted enamels introducing color to titanium frames.

Insights

“The engineering has to be flawless. Our frames have to be built entirely by hand. One touch, and you instantly get it.” — Bill Barton

“I never say, I think. I always say, I feel. From my core. From my soul.” — Patty Perreira

Co-founders Bill Barton & Patty Perreira
Co-founders Bill Barton & Patty Perreira

A depth of Vision

Barton Perreira’s ideology is rooted in the creation of eyewear with a distinct soul, offering patrons a bespoke worldview through custom-colored lenses and artisanal frames handcrafted by the finest artisans in Japan. In Japan, the emphasis lies in meticulous attention to detail, ensuring each pair is executed with precision. The final feel is different. It feels like luxury. Distinguished for their passionate attention to each one-of-a-kind detail, Japan’s leading artisans ensure every facet of Barton Perreira eyewear is brought to life with precision and virtuosity

The ‘WAILUA’ sunglasses from the Spring / Summer 2024 Collection

Outlook

At the core of the concept is a commitment to prioritizing design and the customer experience, ensuring that the fit, feel, and finish is flawless. Barton Perreira stands as an enduring symbol of the intersection between design ingenuity and dedication to redefining luxury eyewear.

Key figures

  • 5 BARTON PERREIRA RETAIL BOUTIQUES
  • 120 DAYS TO PRODUCE A BARTON PERREIRA FRAME
  • 80 HOURS BARTON PERREIRA ACETATE IS TUMBLED AND HAND POLISHED