Make Up For Ever

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Make Up For Ever
Make Up For Ever

Make Up For Ever

Combining 30 years of expertise and passion with the constant goal of transmission and innovation, Make Up For Ever offers its savoir-faire to a varied audience of professional makeup artists and women from all around the world.

Creation date: 1984
CEO: Nicolas Cordier
Head office: 12, rue de Penthièvre, 75008 Paris - France
Website: www.makeupforever.com

Identity

Mastery unleashes creativity. Nothing sums up better the philosophy of Make Up For Ever, a House that has become a cult name through its uniqueness and the quality of its professional products. Its founder, Dany Sanz, believes that technique must first be conquered before leaving free rein to creativity. And that academic knowledge must be honed before pushing the limits of one’s art. Dany Sanz has remained true to this approach throughout her artistic career and has incorporated it into the development of her makeup brand. At Make Up For Ever, teaching plays an essential role: in addition to offering exceptional products to professionals and women from around the world, the House has the ambition to share its knowledge and passion with the general public through training courses and to bring progress to the world of makeup.

Dany performing the art of makeup © Robin

Icon

As part of Make Up For Ever’s “High Definition” range, HD Foundation has been developed in partnership with professionals from the film and television industry to ensure it is invisible to digital cameras. A major technical feat available in 26 shades, it meets the daily needs of all women, under the spotlight or in the daylight.

The HD range © Omedia

Insights

Dany Sanz, Founder of Make Up For Ever © Laurence Laborie

” Life is a stage – whatever your role, Make Up For Ever is here to help you play it! Our brand strives not only to be at the service of artists, accompanying them in their various performances, but also to help women embody what they truly are.”

Savoir-faire

Make Up For Ever has 2,000 points of sale over 5 continents, each of them embodying the creative and avant-garde ingenuity of the House. The stores are meeting places where makeup professionals, artists and customers can share their passion for makeup, while benefiting from personalized advice from professional Make Up For Ever artists. Today, the brand continues to expand its makeup expertise around the world through new points of sales, Makeup Artists discovery and training, new Makeup Academies, online contents, makeup schools for all women and constant innovative products.

Make up sessions at the Make Up For Ever Paris Academy © Make Up For Ever

Outlook

Make Up For Ever has 2,000 points of sale over 5 continents, each of them embodying the creative and avant-garde ingenuity of the House. The stores are meeting places where makeup professionals, artists and customers can share their passion for makeup, while benefiting from personalized advice from professional Make Up For Ever artists.Today, the brand continues to expand its makeup expertise around the world through new points of sales, Makeup Artists discovery and training, new Makeup Academies, online contents, makeup schools for all women and constant innovative products.

Key figures

  • 2,000 points of sale on 5 continents
  • 1,400 product references
  • 210 eye-shadows, the widest range in the world