Make Up For EverChargement...
Mastery unleashes creativity. Nothing sums up better the philosophy of Make Up For Ever, a House that has become a cult name through its uniqueness and the quality of its professional products. Its founder, Dany Sanz, believes that technique must first be conquered before leaving free rein to creativity. And that academic knowledge must be honed before pushing the limits of one’s art. Dany Sanz has remained true to this approach throughout her artistic career and has incorporated it into the development of her makeup brand. At Make Up For Ever, teaching plays an essential role: in addition to offering exceptional products to professionals and women from around the world, the House has the ambition to share its knowledge and passion with the general public through training courses and to bring progress to the world of makeup.
As part of Make Up For Ever’s “High Definition” range, HD Foundation has been developed in partnership with professionals from the film and television industry to ensure it is invisible to digital cameras. A major technical feat available in 26 shades, it meets the daily needs of all women, under the spotlight or in the daylight.
Make Up For Ever has 2,000 points of sale over 5 continents, each of them embodying the creative and avant-garde ingenuity of the House. The stores are meeting places where makeup professionals, artists and customers can share their passion for makeup, while benefiting from personalized advice from professional Make Up For Ever artists. Today, the brand continues to expand its makeup expertise around the world through new points of sales, Makeup Artists discovery and training, new Makeup Academies, online contents, makeup schools for all women and constant innovative products.
Teaching and learning have played an essential role since the creation of Make Up For Ever. The House is committed to seeking out new talent, ensuring its art is recognized and sharing its savoir-faire. Teaching programs are based on the discipline, high standards and sophisticated techniques involved in the art of makeup. The House philosophy to share and transmit knowledge stems from the conviction that creativity is nothing without technique. Creating, teaching and educating: at Make Up For Ever, the talent of an artist can only develop when technique has been completely mastered.
- 2,000 points of sale on 5 continents
- 1,400 product references
- 210 eye-shadows, the widest range in the world
Make Up For Ever on social media
- Get the PROs' secret for ultimate long lasting definition #BlackFriday pic.twitter.com/8fjXE9IdYu
- Pumpkin pie or pretty palette? We're thankful to enjoy both today. Happy #Thanksgiving! pic.twitter.com/s9qe9zhP9S
- #LashShow is ready to take center stage this holiday season! pic.twitter.com/h13KEHehiH