Fred

Fred
Fred

FRED Fred

The bold and brightly-colored jewelry creations by Fred are truly outstanding.

Creation date: 1936
CEO: Rachel Marouani
Head office: 7, place Vendôme, 75001 Paris - France
Website: www.fred.com

Identity

An adventurer with a passion for precious stones and pearls, Fred Samuel spent his life traveling the world, on a mission to make women everywhere even more beautiful. From his childhood in Argentina, the light, the ever-present sea and the mellow energy of South America always stayed with him, becoming central themes of his work and inspiration. Swept up by the turbulence of Paris in the 1930s, he drew his creative inspiration from artists and shared his passion for jewelry with some of the most iconic personalities of the 20th century.  In the 1950s, Fred Samuel discovered the exceptional nature of gemstones and colored diamonds, becoming the favorite jeweler of the princes of the Middle East. A sports enthusiast, his passion for sport also influenced his creations, as shown by the Force 10 collection.  In 1995, Fred began the second chapter of its story by joining the LVMH group.  Today, the House continues to bring together and perpetuate an unconditional love of gemstones, pearls and light through its sun-drenched collections.

Fred Samuel, in front of the Negresco hotel © Fred

Icon

Having lived by the sea his whole life, Fred Samuel shared the passion of sailing with his sons. One day in 1966, his eldest son had the bold idea of weaving together ocean cables and attaching them to a buckle at each end to make a bracelet. Force 10 was born. Singular, precious, luminous, powerful and timeless, it expresses the Fred style: a mingling of energy and creative freedom.

Force 10 bracelet © Fred

Insights

Rachel Marouani, CEO, Fred © Fred

” We draw our inspiration from the House’s background to firmly anchor our designs in the DNA of the Fred brand, which is feminine and greatly inspired by the light of the Riviera – the sun and the colors. The foundation of the House’s history is a balance between jewelry savoir-faire and a passion for colored stones and pearls, underscored by a confident style.”

Innovation

After it was first launched in 1996, Fred took a fresh look at the “Pain de Sucre” collection in 2013, using an innovative jewelry-making technique: models with interchangeable cabochons. Desirable rings in generous sizes with sensual lines, whose three gold colors and 25 stone cabochons play an infinite game with light.

Interchangeable Pain de Sucre rings © Fred

Perspectives

Present in France, Japan and South Korea, Fred is developing its international network with the opening of new boutiques in Switzerland, Singapore and China in 2014.
The Fred boutique concept is a warm and welcoming haven which perfectly echoes the Fred philosophy and presents its full range of creations.

Key figures

  • 1936 Foundation of the Fred jewelry house
  • 1966 Creation of the FORCE 10 collection
  • 2013 Launch of the Pain de Sucre interchangeable ring

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